BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/20/2017 - NAD Refers Advertising for Verizon FiOS to FTC, FCC for Further Review After Advertiser Declines to Respond to Comcast Challenge
The National Advertising Division has referred advertising claims made by Verizon Communications, Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review, after the company declined to participate in a proceeding before NAD -
6/08/2017 - NAD Finds Presence of Baby ‘Experts’ in Prego Commercial to be Puffery; Recommends Campbell Modify Ad to Better Disclose Basis of Comparison
The National Advertising Division has recommended that Campbell Soup Company modify broadcast advertising that features babies eating pasta to better disclose that the claim “even Ragu users prefer the taste of Prego Traditional 2-to-1,” is based on a comparison with Ragu Old World Style Traditional. -
5/31/2017 - Momentum Ventures Discontinues Certain Claims Challenged by Fareportal, NAD Recommends Additional Disclosures
Momentum Ventures, operator of the travel websites JustFly.com and FlightHub.com, said it has voluntarily and permanently discontinued certain advertising claims challenged by Fareportal, Inc., a competing online travel agency that operates CheapOair.com. The National Advertising Division has recommended the advertiser also modify or discontinue claims related to its cancellation policy. -
5/31/2017 - NAD Recommend Discover Modify Chart of Comparative Cash-Back Card Benefits Following Challenge by Chase Bank
The National Advertising Division has recommended that Discover Financial Services LLC modify certain claims made in a chart that compares the advertiser’s Discover It credit card to five competing cards, including the Chase Freedom Unlimited card. The claims at issue were challenged by Chase Bank USA, N.A. -
5/25/2017 - Henkel Consumer Goods Discontinues Challenged Claims for Persil Following NAD Inquiry
Henkel Consumer Goods, Inc., said it has voluntarily and permanently discontinued claims that were made in television, online and social media advertisements for its Persil ProClean Original laundry detergent and challenged before the National Advertising Division by The Procter & Gamble Company, maker of competing Tide Original laundry detergent. -
5/17/2017 - NAD Recommends Kauai Coffee Modify, Discontinue Certain Environmental-Benefits Claims for Coffee Pods, Finds Certain Claims Supported
The National Advertising Division has recommended that Kauai Coffee Company, LLC, discontinue certain environmental-benefits claims for the company’s single-serve coffee pods, but determined that the company can support certain claims. -
5/15/2017 - NAD Finds Certain of Blue Diamond’s Claims for ‘Almond Breeze’ to be Puffery, Recommends Advertiser Discontinue Exclusivity Claim
The National Advertising Division has determined that certain challenged advertising claims made by Blue Diamond Growers for its Almond Breeze almond milk are puffery and don’t require substantiation. However, NAD recommended the advertiser discontinue claims that Almond Breeze is the only almond milk made with Blue Diamond almonds. -
5/11/2017 - NAD Refers Advertising for BA Sports Nutrition’s ‘BodyArmor’ Sports Drinks to FTC After Compliance Review
The National Advertising Division has referred advertising claims made by BA Sports Nutrition, maker of BodyArmor sports drinks, to the Federal Trade Commission (FTC) following a review of the advertiser’s compliance with an earlier NAD decision. -
5/02/2017 - NAD Finds NAIMA Violated NAD Procedures that Prohibit Use of Decisions for Promotional Purposes
The National Advertising Division has determined that the North American Insulation Manufacturers’ Association (NAIMA) violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting the outcome of an advertising challenge case decided by NAD. -
4/27/2017 - NAD Reviews Advertising for Sherwin-Williams ‘CoverMaxx,’ Finds Claims Don’t Require Substantiation
The National Advertising Division has determined that challenged advertising for Sherwin-Williams Company “CoverMaxx” spray paints did not communicate a message of superior paint coverage requiring substantiation. Further, NAD found that the product name did not require revision.