BBB National Programs Decision Summaries

Comparative pricing claims made by Total Wine & More have been referred to the Federal Trade Commission (FTC) for further review after the company declined to participate in a proceeding before the National Advertising Division (NAD).

Celebrity endorsements of FitTea, a dietary supplement made by Fit Tea LLC, have been revised to better disclose material connections, following an inquiry from  the National Advertising Division (NAD).

The National Advertising Division has recommended that The Procter & Gamble Company modify or discontinue certain advertising claims for  “Easy Ups” training pants, including claims that Easy Ups are “the best way to potty-train” and “the easiest way to underwear.”  P&G, arguing that the claim “easiest way to underwear” is puffery, said it will appeal NAD’s finding with respect to that claim to the National Advertising Review Board (NARB).

The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue two television commercials, modify or discontinue a free-standing insert and modify product packaging for its Finish brand dishwasher detergent.

The National Advertising Division has recommended that Coty, Inc., discontinue certain claims for the company’s Sally Hansen Miracle Gel, including claims that the product produces a result equivalent to a salon gel manicure.

The National Advertising Division has recommended that Fit Products, LLC, discontinue claims that its FitTea either “boosts energy” or “supports metabolism.”

The National Advertising Division has recommended that Unilever United States, Inc., discontinue certain claims for the company’s Suave Essentials Body Wash products.

American Media, Inc., has advised the National Advertising Division that the company’s Star Magazine will no longer run advertisements in a format that NAD has determined blurs the line between advertising copy and editorial content.

The National Advertising Division has recommended that Mizkan America, Inc., discontinue consumer preference claims made in broadcast, print and internet advertising for the company’s Ragu Homestyle Traditional Pasta Sauce. NAD determined that the advertiser’s preference testing evidence wasn’t a good fit for the claims at issue. NAD also determined that the advertiser’s taste preference claim was limited to the specific products tested and did not convey a line claim.

The National Advertising Division has recommended that Mane Choice, LLC,  modify the name of the company’s “Manetabolism Plus, Laid Back Effortless Growth Stimulant Edge Control & The Multi-Vitamin Scalp Nourishing Oil” and discontinue claims that state or suggest the product helps users grow hair.