BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/25/2017 - nSpire Says it Will Voluntarily Discontinue Claims for ‘Cherish’ Pads Following P&G Challenge
nSpire Network, LLC, has said it will voluntarily discontinue a wide range of health, safety and performance claims the company has made for its Cherish menstrual pads, following a challenge by The Procter & Gamble Company. -
10/19/2017 - NAD Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber,’ Both Advertiser, Challenger to Appeal
The National Advertising Division has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product. AT&T said it will appeal that adverse finding to the National Advertising Review Board. -
10/18/2017 - Fifth Generation, Maker of Tito’s Handmade Vodka, Says It Will Discontinue Advertising Claims Challenged by Absolut
Fifth Generation, Inc., the maker of Tito’s Handmade Vodka, has said it will voluntarily, permanently discontinue advertising claims made in print advertising in and on product labels that were challenged before the National Advertising Division (NAD) by the Absolut Spirits Company. -
10/10/2017 - NAD Recommends White-Rodgers Discontinue Certain Claims for Programmable Thermostats, Finds Certain Claims Supported
The National Advertising Division has recommended that White-Rodgers, a division of Emerson Electric Co., discontinue certain claims made in Internet and print advertising and on product packaging for the company’s programmable thermostats. NAD determined, however, that the advertiser could support certain claims. -
9/28/2017 - NAD Recommends French’s Discontinue Facebook Commercial, Print Ad Following Challenge by Kraft Heinz
The National Advertising Division has recommended that French’s Food Company discontinue a commercial posted at French’s Facebook page and a print advertisement. Both were challenged by The Kraft Heinz Company. -
9/28/2017 - NAD Declines to Rely on Crowd-Sourced Data to Support T-Mobile’s ‘Fastest Claim,’ Okays Coverage Claim Based on People Covered, But Not Geographic Reach
The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue certain advertising claims made in television, print and internet advertisements, but found the company could support a modified claim about the number of people covered by its network. -
9/28/2017 - NAD Refers Advertising for FemaLife Nutrition’s ‘Super Flora Probiotic’ to FTC After Advertiser Declines to Participate in Self-Regulatory Process
The National Advertising Division has referred advertising claims made by FemaLife Nutrition, LLC, for the company’s Super Flora Probiotic dietary supplement to the Federal Trade Commission after the company declined to participate in the NAD process. -
9/19/2017 - NAD Finds Mizkan Can Support Consumer Preference Claim ‘Consumers prefer the taste of Ragú Homestyle Traditional Over Prego Traditional’
The National Advertising Division has determined that Mizkan American, Inc., maker of Ragu pasta sauce, provided a reasonable basis for its claim that “consumers prefer the taste of Ragú Homestyle Traditional OVER Prego Traditional.” -
9/13/2017 - NAD Recommends Benefit Cosmetics Discontinue Promoting its ‘they’re Real! Mascara’ Product with ‘#1 Best-Selling’ Claims
The National Advertising Division has recommended that Benefit Cosmetics discontinue promoting the company’s “they’re Real! Mascara” with the advertising claims “#1 best-selling’ Prestige Mascara in the U.S.*” and “#1 best-selling Prestige Mascara in the U.S. for 3 years **.” -
9/13/2017 - NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags Cost Less Than Ziploc, but Found TV AD Didn’t Disparage Competitor
The National Advertising Division has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than Ziploc.