BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/27/2017 - NAD Recommends Reckitt Benckiser Discontinue Certain Claims for ‘AW Pure,’ Air Freshener, Found RB Could Support Certain Claims
The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue certain claims for the company’s Air Wick AW Pure products, along with the exaggerate depiction of a woman whose straight hair turns to frizz from when she uses a “traditional aerosol” air freshener. -
7/20/2017 - NAD Recommends Reckitt Benckiser Discontinue Certain Claims for the Company’s Amopé GelActiv Insoles; Finds Certain Claims Supported
The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue claims that the company’s Amopé GelActiv Insoles offer “improved comfort” to women wearing high heels, but found that the claims “Heels Hurt. Amopé turns heels into sneakers,” and “Almost invisible” were non-actionable puffery. -
7/13/2017 - NAD Recommends Shark Discontinue Preference Claims for ‘Rotator Powered Lift-Away’ Vacuum Challenged by Dyson
The National Advertising Division has recommended that Sharkninja Operating LLC discontinue the following claims for the company’s Shark Rotator Powered Lift-Away vacuum cleaner: -
7/13/2017 - NAD Recommends JustFab Modify Advertising for VIP Membership Discount to Better Disclose Terms
The National Advertising Division has recommended that JustFab, Inc., modify advertising for the “VIP offers” made for its “Fabletics” activewear to clearly and conspicuously disclose the material terms and limitations of the advertiser’s VIP membership program. -
7/12/2017 - NAD Finds PLZ’s “World’s Best Glass Cleaner” Claim to be Puffery following SCJ Challenge; PLZ Discontinues ‘Made in the USA’ Claim
The National Advertising Division has determined that the claim “World’s Best Glass Cleaner,” as it is used on the label of PLZ Aeroscience Corporation’s “Sprayway” product, constitutes puffery – a fanciful or exaggerated statement about the product, rather than an objectively provable claim. -
7/12/2017 - NAD Refers Advertising Claims Made by Lab Door to FTC for Further Review, After Company Declines to Participate in NAD Process
The National Advertising Division has referred advertising claims made by Lab Door, LLC to the Federal Trade Commission (FTC) for further review, after the company declined to participate in a proceeding before NAD. -
6/26/2017 - NAD Recommends Better Life Discontinue Challenged Claims for All-Purpose Cleaner Following S.C. Johnson Challenge
The National Advertising Division has recommended that Better Life, the maker of cleaning products promoted as “natural,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., a maker of cleaning products, including Windex products. -
6/26/2017 - NAD Reviews Claims Made by Verizon for Google Pixel Telephone; Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has recommended that Verizon Communications, Inc., modify or discontinue certain claims made in advertising for the Google Pixel telephone, including the claim “Exclusively at Verizon.” -
6/22/2017 - NAD Recommends ViewSonic Discontinue Certain Claims for 1-Chip DLP Digital Projectors; Finds Certain Claims Supported
The National Advertising Division has recommended that ViewSonic Corporation discontinue certain claims, including “superior color accuracy” claims made in a comparative context for the company’s 1-chip DLP digital projectors. -
6/21/2017 - NAD Reviews Pricing Claims Made by Aldi in Print, YouTube Advertising; Aldi Agrees to Modify Claims at Issue, Appeals NAD Jurisdiction to NARB
The National Advertising Division has recommended that Aldi, Inc., discontinue pricing claims made in print and YouTube advertising, including claims that compared prices of the grocer’s private label products to name-brand products sold at competing stores.