BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/19/2017 - NAD Finds Mizkan Can Support Consumer Preference Claim ‘Consumers prefer the taste of Ragú Homestyle Traditional Over Prego Traditional’
The National Advertising Division has determined that Mizkan American, Inc., maker of Ragu pasta sauce, provided a reasonable basis for its claim that “consumers prefer the taste of Ragú Homestyle Traditional OVER Prego Traditional.” -
9/13/2017 - NAD Recommends Benefit Cosmetics Discontinue Promoting its ‘they’re Real! Mascara’ Product with ‘#1 Best-Selling’ Claims
The National Advertising Division has recommended that Benefit Cosmetics discontinue promoting the company’s “they’re Real! Mascara” with the advertising claims “#1 best-selling’ Prestige Mascara in the U.S.*” and “#1 best-selling Prestige Mascara in the U.S. for 3 years **.” -
9/13/2017 - NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags Cost Less Than Ziploc, but Found TV AD Didn’t Disparage Competitor
The National Advertising Division has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than Ziploc. -
9/12/2017 - NAD Recommends Capillus Discontinue Certain Claims for Its Laser Device, Including ‘Clinically Proven’ and ‘Physician Recommended’ Claims
The National Advertising Division has recommended that Capillus, Inc., the maker of a laser therapy device designed to prevent hair loss and regrow hair, discontinue claims that the product is “clinically proven” and “physician recommended.” -
8/23/2017 - NAD Finds Abbott Can Support Certain Claims for Infant Formula with New Ingredient, but Only When Disclosing That Ingredient is Not From Human Milk
The National Advertising Division has determined that “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance and Pro-Sensitive infant formulas, doesn’t convey a misleading message, as long as the advertiser makes the necessary disclosure “not from human milk,” easier for consumers to notice, read and understand. -
8/11/2017 - NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’; Finds Company can Support Certain Claims Referencing Federal Law
The National Advertising Division has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on competing products as a marketing gimmick or trick. -
8/10/2017 - NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s ‘FreshWorks’ Produce Containers, Finds Company can Support Certain Claims; Advertiser to Appeal to NARB
The National Advertising Division has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but recommended the advertiser discontinue certain claims that specify how much longer produce remains fresh. -
8/09/2017 - NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal
The National Advertising Division has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to the National Advertising Review Board. -
7/27/2017 - NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in Advertising for Adult Underwear Following P&G Challenge
The National Advertising Division has recommended that Kimberly-Clark Worldwide, Inc. discontinue the use of photographs that have been edited in advertising for the company’s adult incontinence underwear as well as certain claims made by the advertiser on product packaging, on its website, in free-standing inserts and online advertisements challenged by the Procter & Gamble Company, the maker of competing products. -
7/27/2017 - NAD Recommends P&G Discontinue ‘4=1’ Claims for Febreze Plug-In Air Fresheners
The National Advertising Division has recommended that the Procter & Gamble Company discontinue claims that “4 = 1” and “Why buy 4?,” featured in advertising for the company’s Plug-In Air Fresheners. The claims were challenged by the Reckitt Benckiser LLC, a competing maker of air freshener products.