BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/04/2017 - NAD Reviews Claims made by Nest Labs for its ‘Learning Thermostat,’ Finds Advertiser Can Support Claims at Issue
The National Advertising Division had determined that Nest Labs, Inc., can support the claims made in a print ad that ran in the New York Times. -
12/02/2017 - NAD Recommends Bausch & Lomb Discontinue Challenged Superiority Claims for ‘PeroxiClear Contact Lens Solution,’ Finds Company Can Support Certain Claims
The National Advertising Division has recommended that Bausch & Lomb, Inc., maker of PeroxiClear Contact Lens Peroxide Solution, modify or discontinue certain advertising claims, including claims of superior comfort over Clear Care, a competing product manufactured by Alcon Laboratories, Inc. -
11/14/2017 - Beech-Nut Says It Has Permanently Discontinued Claims Challenged by Nestle, Maker of Gerber Products
The Beech-Nut Nutrition Company has said it will discontinue all advertising claims challenged by Nestle Nutrition U.S. before the National Advertising Division. Nestle, maker of Gerber infant foods, challenged claims made in advertising for Beech-Nut infant cereal products. -
11/08/2017 - NAD Recommends Too Faced Cosmetics Discontinue ‘1,944% More Volume’ Claim for Better Than Sex Mascara, Advertiser to Appeal
The National Advertising Division has recommended that Too Faced Cosmetics, LLC, discontinue the “1,944% more volume” claim – and before and after photographs – made on product packaging and online videos for the company’s Better Than Sex original and waterproof mascara. The company said it will appeal NAD’s decision. -
11/08/2017 - NAD Refers Claims Made by Synergy to FTC After Pharma Company Declines to Participate; Claims Challenged by Allergan
The National Advertising Division has referred advertising claims made Synergy Pharmaceuticals, Inc., to the Federal Trade Commission after the advertiser declined to participate in a proceeding before NAD.
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11/06/2017 - ‘Balance of Nature, Inc.,’ Fails to Respond to NAD Inquiry into Ad Claims for ‘Balance of Nature’ Dietary Supplement, Claims Referred to FTC
The National Advertising Division has referred advertising claims made by Balance of Nature, Inc., which markets the Balance of Nature Dietary Supplement, to the Federal Trade Commission (FTC) after the company failed to respond to an inquiry from the National Advertising Division. -
11/06/2017 - ‘Opiate Freedom Center’ Fails to Respond to NAD Inquiry, Ad Claims for ‘Detox,’ ‘Withdrawl’ Referred to FTC
The National Advertising Division has referred advertising claims made by the “Opiate Freedom Center,” which markets “Opiate Freedom Center Dietary Supplement Systems,” to the Federal Trade Commission after the company failed to respond to an inquiry from the National Advertising Division. -
11/02/2017 - NAD Recommends Schmidt‘s Deodorant Co. Discontinue Certain Claims Challenged by Tom’s of Maine; Finds Schmidt’s Can Support Crowd-Sourced Claim
The National Advertising Division has recommended that Schmidt‘s Deodorant Company discontinue claims, including consumer testimonials, that its Natural Deodorant Products “absorb” or “help absorb” wetness and moisture. -
10/31/2017 - NAD Refers Advertising for AMILIFE EDC Fidget Spinner to FTC After Advertiser GetLitShoes.com Declines to Participate in Self-Regulatory Process
The National Advertising Division has referred advertising claims made by GetLitShoes.com for its AMILIFE EDC Fidget Spinner & Fidget Spinner EDC Hand Spinner products to the Federal Trade Commission after the company declined to participate in the NAD process. -
10/27/2017 - NAD Finds ecobee Can Support Certain Claims for ‘Smart’ Thermostats, Recommends Advertiser Discontinue Certain Claims
he National Advertising Division has determined that recommended that ecobee, Inc., a maker of smart thermostats, provided a reasonable basis for advertising claims related to energy and cost savings claims, but recommended that ecobee modify the claims to disclose their basis and discontinue claims that the company’s smart thermostats are compatible with “95%” of the household heating and cooling systems in North America.