BBB National Programs Decision Summaries

The National Advertising Division has recommended that Inspired Nutrition, LLC, discontinue all challenged claims for the company’s “Ultimate Bio-Fibrin” Dietary Supplement, including claims that the product offers “new hope for conquering chronic diseases like MRSA  staph, Lyme disease, HIV, Hepatitis, Shingles, Herpes.”

The National Advertising Division has recommended that Sprint Corporation discontinue claims that state or suggest consumers will take ownership of a “free” Samsung Galaxy S6 telephone when signing up for the company’s “Unlimited Plus Plan.”

Newell Rubbermaid Office Products said it will permanently discontinue the advertising claim, “America’s #1 Ball Point Pen,” used to promote the company’s Paper Mate Profile ballpoint pen.

Moon Juice, the operator of the website www.moonjuiceshop.com, has said it will no longer make the express claims for “MesoSilver Colloidal Silver Mineral Supplement” that prompted an inquiry from the National Advertising Division.

The National Advertising Division has determined that the Procter & Gamble Company can support “up to” claims made on product packaging and in point of sale, Internet and television advertising for its Duracell brand Coppertop and Quantum batteries, but recommended the advertiser more clearly disclose in some media that results will vary by device and usage patterns.

The National Advertising Division has referred advertising claims made by New Nordic US, Inc., for the company’s “Hair Volume” dietary supplement to the Federal Trade Commission (FTC) after the advertiser repeatedly failed to make promised corrections to certain advertising claims.

The National Advertising Division has recommended that Lang Pharma Nutrition, Inc., maker of CVS Nourishing Hair Dietary Supplements, discontinue the advertising claim “compare to Viviscal,” a competing product. NAD determined, however, that the product name was unlikely to mislead consumers. The claims at issue were challenged by Lifes2Good, LLC, the maker of Viviscal supplements.

The National Advertising Division has recommended that Clarion Brands LLC modify or discontinue certain claims for the company’s Lipo-Flavonoid Plus dietary supplement, including claims made through testimonials, that state or imply that the product substantially reduces or eliminates tinnitus and the symptoms of Ménière’s Disease, a disorder of the inner ear. The company has said it will appeal those adverse findings to the National Advertising Review Board.

The National Advertising Division has recommended that Chattem, Inc., discontinue consumer-preference claims in television and radio advertising that compare Chattem’s allergy relief product Nasacort to Flonase, a competing product produced by GlaxoSmithKline Consumer Healthcare LP. Chattem has said it will appeal certain of NAD’s adverse findings to the National Advertising Review Board (NARB).

The National Advertising Division has recommended that Eddie Bauer,LLC, discontinue claims that the company’s “MicroTherm StormDown Jacket” is the the “Lightest” and “Warmest.” NAD found, however, that the advertiser could support claims about the product’s performance when wet and claim related to the company’s guarantee.