BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/03/2015 - NAD Recommends Novartis Discontinue Claim that Benefiber ‘Helps Maintain Regularity,’ Company to Appeal
The National Advertising Division has recommended that Novartis Consumer Health, Inc., discontinue the claim, made in television and print ads, that its dietary supplement product Benefiber “Helps Maintain Regularity.” The advertiser has said it will appeal NAD’s finding to the National Advertising Review Board (NARB). -
8/28/2015 - In Infant Formula Case, NAD Recommends Abbott Nutrition Discontinue Claims Challenged by Mead Johnson, Finds Company Can Support ‘pH’ Claim
The National Advertising Division has recommended that Abbott Nutrition, maker of Similac infant formula products, discontinue certain advertising claims challenged by Mead Johnson & Company, LLC, the maker of “Enfamil Human Milk Fortifier Acidified Liquid Formula.” -
8/20/2015 - Arthri-D Says it Will Discontinue Challenged Testimonials; NAD Finds no Basis for Recommending Product Name Change
Arthri-D, LLC, maker of the dietary supplement “Arthri-D3,” has said it will permanently discontinue challenged testimonials and an endorsement for the product that appeared at the company’s website, on YouTube and in a one-minute video endorsement spot located on both its website and YouTube channels. The claims at issue were challenged before NAD by the Council for Responsible Nutrition (CRN). -
8/06/2015 - NAD Recommends Great HealthWorks Modify, Discontinue Certain Claims for ‘Omega XL,’ Finds Advertiser Can Support Certain Claims
The National Advertising Division has recommended that Great HealthWorks, Inc., discontinue or modify certain claims for the company’s Omega XL dietary supplements, including claims that a shellfish oil product, on the market for 30 years, is a “breakthrough secret.” -
8/04/2015 - NAD Finds Dole Commercial Doesn’t Disparage Competing ‘Fruit Bowl’ Products; Recommends Advertiser Modify or Discontinue Line Claim
The National Advertising Division has determined that a commercial for “Dole Fruit Bowls,” a product of Dole Packaged Foods, LLC, doesn’t disparage competing products. NAD has also recommended that Dole either discontinue the implied claim that all of its “Dole Fruit Bowl” products are packed in 100 percent fruit juice, or modify the claim to clearly identify which products are packed in juice and which are packed in light syrup. Advertising claims made by Dole were challenged by Del Monte Foods, Inc. -
8/03/2015 - NAD Recommends K-C Discontinue ‘Clean Better’ Claim in Advertising for ‘Huggies Natural Care Wipes’
The National Advertising Division has recommended that Kimberly-Clark Corporation discontinue advertising claims that the company’s Huggies Natural Care Wipes “… clean better.” -
7/21/2015 - NAD Recommends Motherlove Herbal Company Discontinue Certain Claims for ‘More Milk Plus,’ Finds Company Can Support Limited ‘Best-Selling’ Claim
The National Advertising Division has recommended that Motherlove Herbal Company discontinue claims that the company’s “More Milk Plus” dietary supplement is an “effective herbal formula designed to quickly increase breast milk for breastfeeding mothers.” NAD determined, however, that the advertiser established a reasonable basis for the claim that More Milk Plus is “Motherlove’s best selling herbal lactation formula.” -
7/21/2015 - NAD Recommends Vogue Change Packaging to Eliminate ‘Formulas’ for ‘Proganix’ Products
The National Advertising Division has recommended that Vogue International, Inc., modify packaging for certain shampoos and conditioners in its “Proganix” product line to avoid conveying the message that specific exotic ingredients are responsible for specific product benefits. -
7/21/2015 - NAD Recommends Euro-Pro Discontinue Claims that Shark Vacuum Receives ‘More 5-star Online Reviews’ Than Any Other Brand
The National Advertising Division has recommended that Euro-Pro Operating, LLC, discontinue claims that the company’s Shark brand vacuum cleaners receive “more 5-star online reviews than any other vacuum brand.” -
7/17/2015 - NAD Finds Abbot Nutrition Can Support Challenged claims for ‘Similac Advance with OptiGRO’
The National Advertising Division has determined Abbot Nutrition can support advertising claims made for the company’s Similac Advance with OptiGRO and challenged by Mead Johnson & Co., LLC.