BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/10/2015 - NAD Reviews Two Commercials Promoting Capital One ‘Quicksilver’ Cards; Recommends Advertiser Modify or Discontinue One Following Chase Bank Challenge
The National Advertising Division has recommended that Capital One Bank (USA) modify or discontinue one commercial for the company’s Quicksilver cash-back credit card. NAD determined that a second commercial did not convey an implied message about competitors’ cash-back cards and found that neither commercial conveyed an overall message of superiority. -
11/04/2015 - Hydro Toys Discontinues Environmental Claims for Water Balloons Following NAD Inquiry
Hydro Toys, LLC, the maker of ZORBZ water balloons said it will discontinue advertising claims that the product is “environmentally friendly” or biodegradable, following an inquiry from the National Advertising Division. -
11/04/2015 - NAD Finds Energizer Can Support Certain Claims for ‘EcoAdvanced’ Recycled Batteries; Recommends More Prominent Disclosure of Recycled Content
The National Advertising Division has determined that Energizer Holdings, Inc., can support certain advertising claims for the company’s EcoAdvanced recycled batteries. -
10/21/2015 - NAD Refers Advertising for ‘PhytoZon’ to FTC for Further Review after American Dream Nutrition Declines to Participate in NAD Review
The National Advertising Division has referred advertising claims made by American Dream Nutrition, LLC, for the dietary supplement PhytoZon to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review after the company declined to participate in an NAD proceeding. -
10/19/2015 - Scotts Discontinues Challenged Television Commercials; NAD Examines Scotts’ Sweepstakes Promotion
The Scotts Company LLC has voluntarily discontinued advertising claims made in certain television commercials for the company’s Ortho Home Defense, Ortho Bug-B-Gon, and Ortho Weed-B-Gon products. -
10/14/2015 - EOK Marketing Says it will Discontinue All Challenged Claims for OmegaFlex Dietary Supplements, Following NAD Inquiry
EOK Marketing, LLC, which does business as Marine Essentials, has said it will discontinue all advertising claims for OmegaFlex Dietary Supplements challenged before the National Advertising Division by the Council for Responsible Nutrition. -
10/14/2015 - NAD Expands Guidance on Customer-Satisfaction Claim Support, Recommends Verizon Discontinue ‘Rated #1’ Claims Challenged by Comcast; Verizon to Appeal
The National Advertising Division has provided additional guidance on the types of advertising claims that can be supported by customer-satisfaction surveys in a case where claims made by Verizon Communications, Inc., for FiOS internet and television service were challenged by Comcast Cable Communications. Verizon has said it will appeal NAD’s adverse findings to the National Advertising Review Board. -
10/11/2015 - NAD Recommends Inspired Nutrition Discontinue All Challenged Claims for ‘Ultimate Bio-Fibrin’ Supplement
The National Advertising Division has recommended that Inspired Nutrition, LLC, discontinue all challenged claims for the company’s “Ultimate Bio-Fibrin” Dietary Supplement, including claims that the product offers “new hope for conquering chronic diseases like MRSA staph, Lyme disease, HIV, Hepatitis, Shingles, Herpes.” -
10/08/2015 - NAD Recommends Sprint Discontinue Express, Implied Claims that Consumers Take Ownership of ‘Free’ Samsung Galaxy S6 Phones with ‘Unlimited Plus Plan’
The National Advertising Division has recommended that Sprint Corporation discontinue claims that state or suggest consumers will take ownership of a “free” Samsung Galaxy S6 telephone when signing up for the company’s “Unlimited Plus Plan.” -
10/07/2015 - Newell Rubbermaid Discontinues ‘#1’ Claim for Paper Mate Profile Pen; Claim Challenged by BIC
Newell Rubbermaid Office Products said it will permanently discontinue the advertising claim, “America’s #1 Ball Point Pen,” used to promote the company’s Paper Mate Profile ballpoint pen.