BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/16/2013 - NAD Recommends Neutrogena Discontinue Sunscreen ‘Barrier’ Claim; Advertiser to Appeal
The National Advertising Division has recommended that Neutrogena Corporation discontinue the “sun + water barrier lotion” claim made for its “Beach Defense Sunscreen.” Neutrogena will appeal that finding to the National Advertising Review Board.
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12/16/2013 - NAD Finds AIRSLEEP Can Support Certain ‘Brainwave Technology’ Claims for Travel Sleep System; Recommends Company Modify, Discontinue Certain Claims
The National Advertising Division has determined that Applied Technology and Development, LLC, can support certain claims for the company’s AIRSLEEP Travel Sleep System. -
12/10/2013 - NAD Refers Claims for Vysera-CLS to FTC for Further Review
The National Advertising Division has referred advertising claims made by Bremmen Clinical, LLC, for its Vysera-CLS weight-loss supplement, to the Federal Trade Commission (FTC) for further review. -
11/27/2013 - NAD Recommends HealthyLife Discontinue Certain Claims for ‘Healthe Trim’ Weight-Loss Supplement
The National Advertising Division has recommended that HealthyLife Sciences, LLC, modify or discontinue certain claims for the company’s Healthe Trim dietary supplement. -
11/26/2013 - NAD Refers Advertising for Maxam’s PCA Supplement to FTC for Further Review
The National Advertising Division has referred advertising claims made by Maxam Nutraceuticals, LLC, for its PCA dietary supplement to the Federal Trade Commission for further review, after the company declined to participate in a review of its claims. -
11/21/2013 - NAD Recommends P&G Discontinue Certain Claims for ‘Olay Pro-X Advanced Cleansing System,’ Following L’Oreal Challenge
The National Advertising Division has recommended that Procter & Gamble Company discontinue certain claims made for the company’s Olay Pro-X Advanced Cleansing System, following a challenge by L’Oreal USA, Inc. -
11/13/2013 - NAD Refers Allen Harim Foods to FTC Following Compliance Review of ‘Humanely Raised’ Ad Claim
The National Advertising Division has referred advertising by Allen Harim Foods to the Federal Trade Commission, following a compliance review of the advertiser’s claim that its “Nature’s Sensation” chickens were humanely raised. -
11/07/2013 - NAD Recommends Honeywell Drop ‘Universal Compatibility’ Claim for Programmable Thermostats; Advertiser to Appeal
The National Advertising Division has recommended that Honeywell International, Inc., discontinue certain claims that the company’s Programmable Thermostats are “universally compatible.” Honeywell said it will appeal that finding to the National Advertising Review Board. -
10/31/2013 - NAD Finds Walden Farms can Substantiate Certain Claims for ‘Calorie Free Whipped Peanut Spreads,’ Recommends Company Discontinue Certain Claims
The National Advertising Division has determined that Walden Farms, Inc., can support certain claims for its Calorie Free Whipped Peanut Spreads, but recommended the advertiser discontinue certain claims. -
10/23/2013 - NAD Finds eSalon Can Support Express Claims; Recommends Company Modify, Discontinue Certain Social-Media Practices
The National Advertising Division has determined that eSalon, the maker of custom hair-color products, can support express claims made on its website and across social-media channels.