BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
6/29/2013 - NAD Recommends Unilever Discontinue Certain Claims for ‘Dove Deep Moisture Body Wash’ Following Dial Challenge; Advertiser to Appeal
The National Advertising Division has recommended that Unilever United States, Inc., discontinue certain advertising claims for the company’s “Dove Deep Moisture Body Wash,” following a challenge by The Dial Corporation, a Henkel company. -
6/26/2013 - NAD Recommends Novus International Halt Certain Comparative Claims Following Challenge from Micronutrients
The National Advertising Division recommended that Novus International, the maker of livestock feed supplements, discontinue certain comparative advertising claims following a challenge by Micronutrients, the maker of Intellibond. -
6/20/2013 - NAD Recommends Nest Labs Modify, Discontinue Certain Advertising Claims for Nest Programmable Thermostats; Claims Challenged by Honeywell
The National Advertising Division recommended that Nest Labs, Inc., modify or discontinue certain advertising claims made by the company for its Nest Programmable thermostats. The advertising at issue, which appeared in print and Internet advertising, point-of sale and promotional materials, and on product packaging, was challenged by Honeywell International, Inc., maker of competing programmable thermostats. -
6/19/2013 - NAD Reviews ‘#1” Claim for Gurwitch ‘Laura Mercier Tinted Moisturizer’
The National Advertising Division has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.” -
6/18/2013 - NAD Recommends Meda Modify, Discontinue Certain Claims for ‘MidNitePM’ Dietary Supplement; Company to Appeal Adverse Findings to NARB
The National Advertising Division recommended that Meda Consumer Healthcare, Inc. discontinue certain advertising claims for the company’s “MidNite PM” dietary supplement. NAD found, however, that evidence provided by Meda could support claims that the product is “America’s #1 Natural Sleep Remedy,” based on sales data, and that it is drug free and not habit forming. -
6/12/2013 - Carfax Discontinues Challenged Television Commercial; NAD Finds Company Took Necessary Action in Doing So
Carfax, Inc., which provides vehicle history reports for used cars, discontinued certain broadcast advertising following receipt of an inquiry letter from the National Advertising Division. -
6/12/2013 - NAD Recommends Sonic Better Disclose Limitations on Promotions
The National Advertising Division has recommended that Sonic Corp & Subsidiaries better disclose the limits of any promotional offer, following a consumer challenge to the chain’s “FREE COFFEE WITH ANY BREAKFAST BURRITO” claim. -
6/12/2013 - NAD Reviews Advertising Claims for Golf Clubs, Following Challenges by Taylor Made, Callaway
The National Advertising Division recently decided two separate cases involving advertising claims made for golf clubs, following challenges filed by Taylor Made Golf Company, Inc. and Callaway Golf Company. -
5/22/2013 - Bayer Halts Certain ‘Complete Relief’ Claims for Alka-Seltzer Plus Severe Sinus Congestion and Cough; NAD Finds Company Took Necessary Action in Doing So
Bayer Healthcare, LLC, has said it has discontinued certain advertising claims made in broadcast advertising for Alka-Seltzer Plus Severe Sinus Congestion and Cough, a sinus medication. The National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation, has determined that the company acted properly in doing so, given the absence of supporting evidence for the claims -
5/16/2013 - NAD Recommends Internet Order Modify, Discontinue Certain Advertising Claims for ‘Pimsleur Quick & Simple’ Foreign Language Program; Finds Company Can Support Certain Claims
The National Advertising Division has recommended that Internet Order, LLC, modify or discontinue certain advertising claims for the “Pimsleur Quick & Simple Language Courses,” including claims that may have conveyed the inaccurate message that consumers who use the courses will be able to speak a foreign language fluently in 10 days.