BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/17/2013 - NAD Finds L’Oreal Can Support Mascara Performance Claims, But Recommends Company Disclose Lash Inserts in Main Message of Ad or Discontinue Use of Enhancements; Company to Appeal to NARB
The National Advertising Division has determined that L’Oreal U.S.A., Inc., can support certain performance claims for two mascara products. -
9/17/2013 - NAD Recommends T-Mobile Modify or Discontinue Certain Network Speed Claims Following Challenge by AT&T; Finds T-Mobile Could Support ‘Coast-to-Coast’ Coverage Claims
The National Advertising Division has recommended that T-Mobile USA, Inc., modify or discontinue certain comparative network speed claims, following a challenge by AT&T Services, Inc. -
9/16/2013 - NAD Finds Comcast Can Support Overall Speed Claims Challenged by CenturyLink, but Recommends Certain Modifications
The National Advertising Division has determined that Comcast Cable Communications, LLC, can support overall speed claims challenged by CenturyLink, but recommended that Comcast modify its advertising to better clarify certain Internet speed comparisons. -
9/04/2013 - NAD Recommends Reckitt Discontinue Certain Claims that Link P&G’s Febreze to Fungi, Bacterium
Reckitt Benckiser, the maker of Lysol disinfectant products, has voluntarily discontinued advertising claims that associated Procter & Gamble Company’s Febreze products with fungi and E.coli, action the National Advertising Division determined was appropriate. NAD has further recommended Reckitt Benckiser modify broadcast advertising to avoid the implication that its Lysol disinfectant spray kills 99.9 percent of germs when sprayed on soiled diapers and shoes. -
8/21/2013 - National Advertising Review Board Finds Matrixx Claims for Zicam Don’t Mislead Consumers
The National Advertising Review Board (NARB) has determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds. -
8/20/2013 - NAD Recommends Reckitt Discontinue Ratio Claims for ‘Air Wick Freshmatic’ Product Following Challenge from S.C. Johnson
The National Advertising Division has recommended that Reckitt Benckiser, LLC discontinue advertising claims for its Air Wick Freshmatic Ultra Automatic Spray that state or suggest that one Freshmatic refill is equal to 55 cans of aerosol spray air freshener. -
8/20/2013 - NAD Refers Advertising by GreenFiber to FTC After Company Declines to Participate in NAD Proceeding
The National Advertising Division has referred advertising claims made by GreenFiber, LLC, for its cellulose insulation to the Federal Trade Commission for further review. The company declined to participate in a review of its advertising claims. -
8/19/2013 - DrFuhrman.com Discontinues Certain Claims for ‘Immunotect’ Supplement Following NAD Inquiry
DrFuhrman.com, Inc., has informed the National Advertising Division that the company has discontinued certain advertising claims – including “anti-cancer” and cancer treatment claims – made for the company’s Immunotect dietary supplement. -
8/19/2013 - NAD Refers Advertising from Green Tea Hawaii to FTC after Company Fails to Respond to NAD Inquiry
The National Advertising Division has referred certain advertising claims made by Green Tea Hawaii, LLC, to the Federal Trade Commission for further review, after the company failed to respond to an NAD inquiry. -
8/14/2013 - NAD Recommends NourishLife Discontinue Claims at Issue for ‘Speak’ Dietary Supplements; Disclose Website Ownership
The National Advertising Division has recommended that NourishLife, LLC, discontinue certain advertising claims for the company’s “Speak” products, dietary supplements that are marketed to the parents of children with apraxia, a motor speech disorder.