BBB National Programs Decision Summaries

The National Advertising Division has recommended that Nurture, Inc., the maker of Happy Family infant and toddler food products, modify or discontinue certain claims, including claims that state or imply that conventional or non-organic products are less nutritious, expose babies and toddlers to pesticides or contain genetically modified organisms (GMOs.) NAD did find, however, that the advertiser could continue its “organic superfoods,” “organic baby food,” and “always organic” claims.

The National Advertising Division has recommended that Taboola LCC, modify its native advertising “recommendation widget” to better assure that consumers understand that clicking on links provided by Taboola will take them to “sponsored content.”

The National Advertising Division has referred advertising claims made by MiMedx Group, Inc., for its EpiFix and EpiFix Micronized wound-care products to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review, after the advertiser declined to participate in NAD’s review of its advertising claims.

The National Advertising Division has recommended that Akeso, LLC, the maker of “MigreLief Original Formula” for adults and “Children’s Migrelief” dietary supplements, discontinue a wide range of claims for the products, which are marketed as providing relief from migraine headaches.

The National Advertising Division has recommended that Mars Petcare US discontinue certain express and implied claims made for the company’s Pedigree Dentastix dog chews. The claims at issue, made in print, Internet and social media advertising and on product packaging, were challenged by Nestle Purina Petcare Company, a competing maker of pet products.

The National Advertising Division has recommended that Lutimax Nutraceuticals, LLC, discontinue all of the advertising claims for “Lutimax Pediatric Powder & Pediatric Powder with L-Theanine” identified in a challenge filed by Council for Responsible Nutrition.

The National Advertising Division has recommended that Age of Learning discontinue challenged claims made in broadcast advertising for the company’s “ABCmouse.com Early Learning Academy,” including claims that imply that children who use ABCmouse.com early in life will have a “head start” over children who are not exposed to the product.

 The National Advertising Division has recommended that Gtech USA, Inc., discontinue a wide range of advertising claims for the company’s “AirRAM Cordless Stick Vacuum.”

The National Advertising Division has determined that Bodyarmor Nutrition LLC can support certain claims for “BODYARMOR SuperDrink” when those claims are made in a standalone context, but has recommended the company modify or discontinue the use of such claims in other contexts.

The National Advertising Division has determined that B’Iota Botanicals can support certain advertising claims for the company’s “Advanced Shampoo & Serum for Thinning and Damaged Hair,” including claims that the products are proven to help in cases where thinning hair is related to changes in the physiology of hair follicles.