BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/22/2015 - CARU Recommends Hasbro Modify Advertising for ‘Inquisitor Lightsaber’ to Better Assure Viewers Understand Product’s Capabilities
The Children’s Advertising Review Unit has recommended that Hasbro, Inc., modify broadcast advertising for the company’s “Star Wars Inquisitor Lightsaber” to better assure that child viewers understand the toy does not light up. -
6/12/2015 - NAD Finds T-Mobile’s Crowdsourced Data Can Serve as Support for Certain Advertising Claims; Recommends Company Discontinue One TV Commercial
The National Advertising Division has determined that T-Mobile USA, Inc., can support certain express claims about its network and support through crowdsourced data the implied claim that the company’s customers experience more consistent LTE speeds than customers of competing providers. -
6/11/2015 - NAD Finds Dollar Shave Club Commercials Don’t Imply Parity with Higher Priced Brands, Aren’t Falsely Disparaging; Claims at Issue Challenged by Schick
The National Advertising Division has determined that challenged broadcast and Internet advertising did not imply that razors purchased from Dollar Shave Club (DSC) perform at parity with higher-price competing products, nor did they convey a falsely denigrating message about competing products. Dollar Shave Club agreed during the course of the proceeding to discontinue certain claims. -
6/10/2015 - CARU Reviews Ads for Maya ‘Orbeez Body Spa,’ Recommends Advertiser Discontinue ‘Stress-Relief’ Claim
The Children’s Advertising Review Unit has recommended that the Maya Group, Inc., discontinue stress-reduction claims for Orbeez Body Spa. The company has agreed to do so. -
6/10/2015 - CARU Recommends Mattel Modify TV Advertising for ‘Sofia the First Royal Prep Academy’ to Better Disclose What Comes with Initial Purchase
The Children’s Advertising Review Unit has recommended that Mattel, Inc., modify broadcast advertising for the company’s “Sofia The First Royal Prep Academy” playset to more clearly disclose the toys included with the initial purchase of the product. -
6/10/2015 - NAD Refers Advertising for Pursuit of Research’s ‘NutriiVeda’ to FTC Following Second Compliance Review
The National Advertising Division has referred advertising claims made by Pursuit of Research for its NutriiVeda whey powder dietary supplement to the Federal Trade Commission for further review. NAD’s decision comes after the company failed to comply with the terms of a previous NAD decision. -
5/20/2015 - NAD Recommends Vogue Change Product Names for Certain Shampoos, Conditioners
The National Advertising Division has recommended that Vogue, International, Inc., modify product names for certain shampoos and conditioners to avoid conveying the message that one exotic ingredient of the product provides a particular benefit. -
5/19/2015 - NAD Recommends Comcast Drop Unqualified Claim that ‘CenturyLink Doesn’t Deliver,’ Finds Comcast Can Support ‘Fastest, Most Reliable Internet’ Claims
The National Advertising Division has recommended that Comcast Cable Communications, LLC, modify certain claims made in broadcast advertising to more accurately characterize information from the Federal Communications Commission (FCC) report “Measuring Broadband America.” NAD found that the advertiser could support claims that its Xfinity service “gives you the fastest, most reliable Internet.” -
5/14/2015 - National Advertising Review Board Recommends Philosophy Modify or Discontinue Certain Claims for ‘Time in a Bottle’
A panel of the National Advertising Review Board (NARB) has recommended that Philosophy, Inc., modify or discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.” -
5/14/2015 - NAD Finds Iovate can Support Challenged Claims for ‘Six Star Whey Protein Plus’
The National Advertising Division has determined that Iovate Health Sciences International, the maker of “Six Star Whey Protein Plus” dietary supplement powder, can support challenged claims for the product. The claims at issue were challenged by the Council for Responsible Nutrition (CRN).