BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/03/2015 - NAD Refers Claims for Reynolds’ ‘Hefty Slider Bags’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by Reynolds Consumer Products for the company’s Hefty Slider Bags to the Federal Trade Commission for further review, following NAD’s fourth review of the advertiser’s claims. -
12/02/2015 - CARU Recommends Conair Modify Broadcast Ad for ‘Quick Twist’ to Better Disclose that Batteries Are Not Included; Company Agrees to Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Conair Corp., maker of the “Quick Twist” hair braiding tool, modify broadcast advertising for the product to better disclose that batteries are not included with the initial purchase. -
11/24/2015 - NAD Recommends New Nordic Discontinue Challenged Claims, Testimonials for ‘Skin Care Collagen Filler’ Dietary Supplement
The National Advertising Division has recommended that New Nordic U.S.A., Inc., discontinue certain claims for the company’s “Skin Care Collagen Filler” dietary supplement, including claims that the product “reduces the formation of wrinkles.” -
11/24/2015 - NAD Finds WinCup Can Support Biodegradability Claims for ‘Vio’ Cups, Recommends Revisions to Disclosures
The National Advertising Division has determined that New WinCup Holdings, Inc., can support biodegradability claims for the company’s Vio expandable polystyrene cups, a single-use product for the food-service industry. NAD recommended that the advertiser add qualifying language to its disclosure regarding the availability of wetter and biologically active landfills. -
11/19/2015 - NAD Refers Claims for ‘Steuart’s Pain Formula’ to FTC for Further Review
The National Advertising Division has referred advertising claims for “Steuart’s Pain Formula,” a product promoted by Steuart’s Laboratory, Inc., to the Federal Trade Commission for further review. The company declined to participate in NAD’s review of its advertising claims.
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11/19/2015 - NAD Refers Advertising for ‘Danish’ Butter Cookie Made in Indonesia to FDA, FTC for Further Review
The National Advertising Division has referred advertising by Takari International, Inc., distributor of Danisa “Traditional Butter Cookies,” to the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for review, after the company failed to comply with the terms of an NAD decision. -
11/18/2015 - Meal Delivery Service Gobble Says it will Discontinue ‘Eco-Friendly’ Advertising Claims for its Packaging
Gobble, Inc., a meal delivery service, has said that it will discontinue “eco-friendly” advertising claims made by the company for its product packaging following an inquiry by the National Advertising Division. -
11/16/2015 - NAD Refers Claims for Health Energetic Labs’ ‘Growth’ Supplement to FTC for Further Review
The National Advertising Division has referred advertising claims for “HeightGrowth Plus,” a dietary supplement promoted as “scientifically proven to make you grow taller,” to the Federal Trade Commission for further review. Supplement maker Health Energetic Labs declined to participate in NAD’s review of its advertising claims. -
11/13/2015 - NAD Recommends T-Mobile Discontinue Certain Claims in ‘Ditch & Switch’ Campaign, Company to Appeal to National Advertising Review Board
The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue express claims made in its “Ditch and Switch” advertising campaign that state the company will “pay off” “every last cent” customers owe on their devices if customers switch to T-Mobile. -
11/12/2015 - NAD Examines Advertising for Polycarbonate Composite Eyeglass Lenses; Finds Advertiser Can Support Challenged Claims
The National Advertising Division has determined that Transitions Optical, Inc. and Younger Manufacturing Company, makers of the “Transitions Signature VII Flat Top 28 Polycarbonate Composite Lenses,” can support advertising claims challenged by Vision-Ease Lens Worldwide, the maker of polycarbonate photochromatic lenses under the LifeRx trademark.