BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/14/2015 - EOK Marketing Says it will Discontinue All Challenged Claims for OmegaFlex Dietary Supplements, Following NAD Inquiry
EOK Marketing, LLC, which does business as Marine Essentials, has said it will discontinue all advertising claims for OmegaFlex Dietary Supplements challenged before the National Advertising Division by the Council for Responsible Nutrition. -
10/14/2015 - NAD Expands Guidance on Customer-Satisfaction Claim Support, Recommends Verizon Discontinue ‘Rated #1’ Claims Challenged by Comcast; Verizon to Appeal
The National Advertising Division has provided additional guidance on the types of advertising claims that can be supported by customer-satisfaction surveys in a case where claims made by Verizon Communications, Inc., for FiOS internet and television service were challenged by Comcast Cable Communications. Verizon has said it will appeal NAD’s adverse findings to the National Advertising Review Board. -
10/11/2015 - NAD Recommends Inspired Nutrition Discontinue All Challenged Claims for ‘Ultimate Bio-Fibrin’ Supplement
The National Advertising Division has recommended that Inspired Nutrition, LLC, discontinue all challenged claims for the company’s “Ultimate Bio-Fibrin” Dietary Supplement, including claims that the product offers “new hope for conquering chronic diseases like MRSA staph, Lyme disease, HIV, Hepatitis, Shingles, Herpes.” -
10/08/2015 - NAD Recommends Sprint Discontinue Express, Implied Claims that Consumers Take Ownership of ‘Free’ Samsung Galaxy S6 Phones with ‘Unlimited Plus Plan’
The National Advertising Division has recommended that Sprint Corporation discontinue claims that state or suggest consumers will take ownership of a “free” Samsung Galaxy S6 telephone when signing up for the company’s “Unlimited Plus Plan.” -
10/07/2015 - Newell Rubbermaid Discontinues ‘#1’ Claim for Paper Mate Profile Pen; Claim Challenged by BIC
Newell Rubbermaid Office Products said it will permanently discontinue the advertising claim, “America’s #1 Ball Point Pen,” used to promote the company’s Paper Mate Profile ballpoint pen. -
10/07/2015 - Moon Juice Discontinues Challenged Claims ‘MesoSilver Colloidal Silver Mineral Supplement’ Following NAD Inquiry
Moon Juice, the operator of the website www.moonjuiceshop.com, has said it will no longer make the express claims for “MesoSilver Colloidal Silver Mineral Supplement” that prompted an inquiry from the National Advertising Division. -
9/17/2015 - NAD Finds P&G Can Support ‘Up To’ Claims Challenged by Energizer, but Recommends Clearer Disclosure in Some Media
The National Advertising Division has determined that the Procter & Gamble Company can support “up to” claims made on product packaging and in point of sale, Internet and television advertising for its Duracell brand Coppertop and Quantum batteries, but recommended the advertiser more clearly disclose in some media that results will vary by device and usage patterns. -
9/17/2015 - NAD Refers Advertising for New Nordic’s ‘Hair Volume’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by New Nordic US, Inc., for the company’s “Hair Volume” dietary supplement to the Federal Trade Commission (FTC) after the advertiser repeatedly failed to make promised corrections to certain advertising claims. -
9/16/2015 - NAD Recommends Lang Pharma Discontinue Certain Claims for ‘CVS Nourishing Hair Dietary Supplements,’ Following Lifes2Good Challenge; Finds Product Name is Not Misleading
The National Advertising Division has recommended that Lang Pharma Nutrition, Inc., maker of CVS Nourishing Hair Dietary Supplements, discontinue the advertising claim “compare to Viviscal,” a competing product. NAD determined, however, that the product name was unlikely to mislead consumers. The claims at issue were challenged by Lifes2Good, LLC, the maker of Viviscal supplements. -
9/16/2015 - NAD Recommends Clarion Brands Modify, Discontinue Certain Claims for Dietary Supplement ‘Lipo-Flavonoid Plus,’ Company to Appeal
The National Advertising Division has recommended that Clarion Brands LLC modify or discontinue certain claims for the company’s Lipo-Flavonoid Plus dietary supplement, including claims made through testimonials, that state or imply that the product substantially reduces or eliminates tinnitus and the symptoms of Ménière’s Disease, a disorder of the inner ear. The company has said it will appeal those adverse findings to the National Advertising Review Board.