BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/14/2015 - NAD Recommends Silver Star Brands Discontinue All Challenged Claims for ‘Native Remedies A+ TestCalmer’ Following CRN Challenge
The National Advertising Division has recommended that Silver Star Brands, Inc., discontinue all challenged claims for the company’s “Native Remedies A+ TestCalmer,” a product marketed as providing cognitive and emotional benefits for test takers. -
5/14/2015 - Accountability Program Continues Compliance Sweep: Websites Take Responsibility for Informing Consumers about Data Collection
In decisions released today, the Online Interest-Based Advertising Accountability Program (Accountability Program) brought consumers enhanced notice and choice about interest-based advertising (IBA) on four more popular websites: Etsy, Imgur, TWiT.tv, and 247 Sports. -
5/13/2015 - CARU Recommends Crayola Modify Advertising for ‘Melt N’ Mold’ Factory to Depict Adult Supervision
The Children’s Advertising Review Unit has recommended that Crayola, in future advertising for its “Melt N’ Mold Factory,” visually depicts prominent adult supervision in addition to the audio disclosure stating “adult supervision required” and make clear which products come with an initial purchase. -
5/11/2015 - NAD Recommends All Health Systems Discontinue All Challenged Claims for Company’s ‘Big C’ Supplement, Including Implied Cancer-Prevention Claims
The National Advertising Division has recommended that All Health Systems, LLC, discontinue challenged advertising claims for the company’s “Big C” dietary supplements, including any claims that state or suggest the supplement can be used to prevent, treat or manage cancer. The advertiser has agreed to do so. -
5/08/2015 - NAD Recommends Clorox Discontinue Superior Performance Claim, Side-by-Side Comparison with OxiClean WR; Advertiser to Appeal
The National Advertising Division has recommended that The Clorox Company discontinue certain performance claims made in print, Internet and television advertising for Clorox Regular Liquid Bleach. The claims at issue were challenged by Church & Dwight Co., Inc., the maker of OxiClean White Revive. The advertiser has said it will appeal NAD’s decision to the National Advertising Review Board. -
5/08/2015 - NAD Recommends P&G Modify, Discontinue Certain Claims for Olay Ultra Moisture Bar Following Unilever Challenge
The National Advertising Division has recommended that the Procter & Gamble Company modify or discontinue consumer preference claims conveyed in certain print advertising for the company’s Olay Ultra Moisture Beauty Bar. The claims at issue were challenged by Unilever United States, Inc., the maker of Dove white beauty bar. -
5/07/2015 - NAD Recommends MicroGREEN Polymers Discontinue Challenged Claims for ‘InCycle’ Food Service Products
The National Advertising Division has recommended that MicroGREEN Polymers, Inc. discontinue certain claims for the company’s “InCycle” food service products. The claims at issue were challenged by Dart Container Corporation, a competing manufacturer of single-use foodservice products, including plastic cups and lids. -
5/07/2015 - NAD Recommends Helen of Troy Discontinue Certain Claims for PUR Water Filter Pitcher, Finds Certain Claims Supported Following Clorox Challenge
The National Advertising Division has determined that Helen of Troy Limited can support certain claims for the company’s PUR water filter pitcher, but recommended the company discontinue certain claims made on its website and in television commercials. The claims at issue were challenged by The Clorox Company, the maker of competing Brita water filter pitchers. -
5/07/2015 - NAD Finds Berry Can Support Recyclability, Superiority Claims for its ‘Versalite’ Cups Following Dart Container Challenge
The National Advertising Division has determined that Berry Plastics Corporation can support properly qualified comparative superiority claims for the company’s Versalite polypropylene cups. -
5/05/2015 - NAD Refers Advertising Claims Made By Terra Novo to FTC Following Compliance Review
The National Advertising Division has referred advertising claims made by Terra Novo, Inc., to the Federal Trade Commission, following a compliance review.