BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
9/15/2015 - CARU Reviews ‘Pottermore’ Site, Works with Operator to Address Certain Privacy Practices
Pottermore, Ltd., has revised the site’s privacy policy and added a session cookie to its registration process, following an inquiry from the Children’s Advertising Review Unit. -
9/10/2015 - NAD Recommends Chattem Discontinue Consumer-Preference Claims for ‘Nasacort,’ Following GSK Challenge
The National Advertising Division has recommended that Chattem, Inc., discontinue consumer-preference claims in television and radio advertising that compare Chattem’s allergy relief product Nasacort to Flonase, a competing product produced by GlaxoSmithKline Consumer Healthcare LP. Chattem has said it will appeal certain of NAD’s adverse findings to the National Advertising Review Board (NARB). -
9/10/2015 - CARU Refers Broadcast Advertising for PG-13-Rated ‘Ant-Man’ to MPAA for Further Review
The Children’s Advertising Review Unit has referred advertising for the film “Ant-Man” to the Motion Picture Association of America (MPAA) for further review. -
9/10/2015 - CARU Refers Broadcast Advertising for PG-13-Rated ‘Fantastic Four’ to MPAA for Further Review
The Children’s Advertising Review Unit has referred advertising for the film “Fantastic Four” to the Motion Picture Association of America (MPAA) for further review. -
9/10/2015 - NAD Finds ‘Lightest,’ ‘Warmest’ Claims for Eddie Bauer Jacket are Provable, Not Puffery; Finds Advertiser Can Support Certain Claims
The National Advertising Division has recommended that Eddie Bauer,LLC, discontinue claims that the company’s “MicroTherm StormDown Jacket” is the the “Lightest” and “Warmest.” NAD found, however, that the advertiser could support claims about the product’s performance when wet and claim related to the company’s guarantee. -
9/03/2015 - NAD Recommends Novartis Discontinue Claim that Benefiber ‘Helps Maintain Regularity,’ Company to Appeal
The National Advertising Division has recommended that Novartis Consumer Health, Inc., discontinue the claim, made in television and print ads, that its dietary supplement product Benefiber “Helps Maintain Regularity.” The advertiser has said it will appeal NAD’s finding to the National Advertising Review Board (NARB). -
8/28/2015 - In Infant Formula Case, NAD Recommends Abbott Nutrition Discontinue Claims Challenged by Mead Johnson, Finds Company Can Support ‘pH’ Claim
The National Advertising Division has recommended that Abbott Nutrition, maker of Similac infant formula products, discontinue certain advertising claims challenged by Mead Johnson & Company, LLC, the maker of “Enfamil Human Milk Fortifier Acidified Liquid Formula.” -
8/20/2015 - Arthri-D Says it Will Discontinue Challenged Testimonials; NAD Finds no Basis for Recommending Product Name Change
Arthri-D, LLC, maker of the dietary supplement “Arthri-D3,” has said it will permanently discontinue challenged testimonials and an endorsement for the product that appeared at the company’s website, on YouTube and in a one-minute video endorsement spot located on both its website and YouTube channels. The claims at issue were challenged before NAD by the Council for Responsible Nutrition (CRN). -
8/20/2015 - Blip Toys to Revise TV Commercial for ‘Yummy Nummies’ to Better Disclose Need for Microwave, Depict Adult Supervision
Blip Toys has said it will revise broadcast advertising for certain of the company’s “Yummy Nummies” products to better disclose that some products require use of a microwave oven and to depict adult supervision, action that the Children’s Advertising Review Unit has determined was necessary. -
8/14/2015 - NARB Panel Hears DirecTV Appeal: Even ‘Very Funny’ Advertising May Include Claims That Require Substantiation
A five-member panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue comparative claims in certain broadcast advertising that implied DirecTV is superior to cable with respect to signal reliability, service wait times, picture/sound quality, and sports programming. The panel also determined that certain customer-satisfaction claims made by DirecTV did not require any additional disclosures, beyond a more prominent reference to the basis of the claim to be #1 in customer satisfaction over all cable TV providers.