BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/10/2015 - NAD Reviews Two Commercials Promoting Capital One ‘Quicksilver’ Cards; Recommends Advertiser Modify or Discontinue One Following Chase Bank Challenge
The National Advertising Division has recommended that Capital One Bank (USA) modify or discontinue one commercial for the company’s Quicksilver cash-back credit card. NAD determined that a second commercial did not convey an implied message about competitors’ cash-back cards and found that neither commercial conveyed an overall message of superiority. -
11/04/2015 - Hydro Toys Discontinues Environmental Claims for Water Balloons Following NAD Inquiry
Hydro Toys, LLC, the maker of ZORBZ water balloons said it will discontinue advertising claims that the product is “environmentally friendly” or biodegradable, following an inquiry from the National Advertising Division. -
11/04/2015 - Advertisers Must Tell Consumers When Sponsored-Content is Tailored to their Specific Interests
The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native advertisements are geared to consumers’ personal interests based on their browsing history. -
11/04/2015 - NAD Finds Energizer Can Support Certain Claims for ‘EcoAdvanced’ Recycled Batteries; Recommends More Prominent Disclosure of Recycled Content
The National Advertising Division has determined that Energizer Holdings, Inc., can support certain advertising claims for the company’s EcoAdvanced recycled batteries. -
10/28/2015 - NARB Panel Recommends Clorox Discontinue Claims Challenged by OxiClean Maker Church & Dwight
A five-member panel of the National Advertising Review Board (NARB) has recommended that The Clorox Company discontinue advertising claims challenged by Church & Dwight Co., the maker of OxiClean White Revive. -
10/28/2015 - NARB Panel Recommends Bayer Modify, Discontinue Certain Claims for Claritin-D
A five-member panel of the National Advertising Review Board (NARB) has recommended that Bayer HealthCare, LLC discontinue the advertising claim that nothing works faster than Claritin-D and qualify the claim that Claritin-D starts to work on allergies in 30 minutes. -
10/28/2015 - Following CARU Inquiry, Art for Kids Modifies Website to ‘Better Protect Children’s Privacy
Art for Kids, LLC, operator of the website ArtforKidsHub.com, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit. -
10/28/2015 - Following CARU Inquiry, App Maker Kiloo Agrees to Modify ‘Subway Surfers’ Privacy Policy to Better Protect Child Players
Kiloo, Inc., maker of the “Subway Surfer” mobile application, has agreed to modify the game’s privacy policy following an inquiry from the Children’s Advertising Review Unit (CARU). -
10/21/2015 - NAD Refers Advertising for ‘PhytoZon’ to FTC for Further Review after American Dream Nutrition Declines to Participate in NAD Review
The National Advertising Division has referred advertising claims made by American Dream Nutrition, LLC, for the dietary supplement PhytoZon to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review after the company declined to participate in an NAD proceeding. -
10/19/2015 - Scotts Discontinues Challenged Television Commercials; NAD Examines Scotts’ Sweepstakes Promotion
The Scotts Company LLC has voluntarily discontinued advertising claims made in certain television commercials for the company’s Ortho Home Defense, Ortho Bug-B-Gon, and Ortho Weed-B-Gon products.