BBB National Programs Decision Summaries

The National Advertising Division has recommended that Sergeant’s Pet Care Products, Inc. discontinue certain claims for the company’s Sentry flea and tick products Fiproguard Max and Pronyl OTC Max. 

The National Advertising Division has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “all with Stainlifters” laundry detergent.

The National Advertising Division has recommended that Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food Products, modify certain advertising claims to avoid disparaging competing pet food makers. The company has said it will appeal some of NAD’s findings to the National Advertising Review Board.

The National Advertising Division has recommended that ACCEL Performance Group discontinue advertising claims that its “CataClean” fuel additive cleans catalytic converters.

A five-member panel of the National Advertising Review Board (NARB) has recommended that Honeywell International, Inc., discontinue two claims for the company’s programmable thermostats – “Universally Compatible” and “Universal Compatibility – works with virtually any system type.”

A five-member panel of the National Advertising Review Board (NARB) has determined that photographs accompanying mascara advertising by L’Oréal USA, Inc., are not “literally false” if the model’s use of lash inserts is appropriately disclosed to consumers and the photograph accurately shows the effect of the advertised mascara on the model’s eyelashes – both real and inserted.

The Children’s Advertising Review Unit (CARU) has recommended that TIME Inc., publisher of Sports Illustrated Kids, modify sweepstakes advertising to assure that children better understand the odds of winning.

The Children’s Advertising Review Unit (CARU) has recommended that Moose Enterprises modify broadcast advertising to better assure that children understand that the company’s “Zelf” figurines to not light up.

The National Advertising Division has recommended that The Hershey Company modify advertising for the company’s Brookside Chocolate-Covered Candies to assure that consumers understand the products are made with fruit flavors, rather than pieces of fruit. The advertising claims at issue, made on product packaging and in television advertising, were challenged by Mars Incorporated, a competing maker of chocolate products.

The National Advertising Division has determined that the Kimberly-Clark Corporation can support certain advertising claims for he company’s “Sleek” super-absorbency tampon, but has recommended that the advertiser modify claims to assure that disclosures are readily noticeable and understandable to consumers.