BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/07/2013 - Supragenix Discontinues Certain Advertising Claims for ‘CB-1 Weight Gainer,’ NAD Recommends Company Discontinue Additional Claims
The National Advertising Division has recommended that Supragenix, LLC, discontinue certain advertising claims for the company’s “CB-1 Weight Gainer” dietary supplement, including claims that “CB-1 produces an actual increase in body mass that you keep when you stop taking it, not just temporary water weight.” -
10/07/2013 - NAD Recommends Wellnx Modify, Discontinue Certain Claims for ‘NV Hollywood’ Weight-Loss Supplement
The National Advertising Division has recommended that Wellnx Life Sciences, Inc., which markets the weight-loss supplement “NV Hollywood,” modify or discontinue certain claims for the product, including claims that consumers can drop one pants size in two weeks. -
9/30/2013 - Native Advertising Review: NAD Examines Qualcomm/Mashable Sponsored Series
The National Advertising Division, in an examination of “native advertising” by Qualcomm, Inc., has determined that the company appropriately identified its sponsorship of a series of technology stories that ran at Mashable.com. -
9/27/2013 - NAD Finds P&G Can Support Mascara Performance Claims, But Recommends Company Disclose Lash Inserts in Main Message of Ad or Discontinue Use of Enhancements; Company Agrees to Do So
The National Advertising Division has determined that Procter & Gamble Company could support express claims for the company’s Covergirl “Clump Crusher” mascara. -
9/18/2013 - NAD Finds New World Pasta Can Support Whole-Grain Claims Challenged by Barilla
The National Advertising Division has determined that New World Pasta (NWP), the maker of Ronzoni pasta products, can support “whole grains” claims made for the company’s “Healthy Harvest Pasta.” The claims were challenged by Barilla America, Inc., a competing maker of pasta products. -
9/18/2013 - CARU Recommends Discovery Girls Magazine Modify Sweepstakes Advertising; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that Discovery Girls Magazine modify advertising for future sweepstakes to better protect the privacy of child entrants and better disclose the odds of winning. -
9/17/2013 - NAD Finds L’Oreal Can Support Mascara Performance Claims, But Recommends Company Disclose Lash Inserts in Main Message of Ad or Discontinue Use of Enhancements; Company to Appeal to NARB
The National Advertising Division has determined that L’Oreal U.S.A., Inc., can support certain performance claims for two mascara products. -
9/17/2013 - NAD Recommends T-Mobile Modify or Discontinue Certain Network Speed Claims Following Challenge by AT&T; Finds T-Mobile Could Support ‘Coast-to-Coast’ Coverage Claims
The National Advertising Division has recommended that T-Mobile USA, Inc., modify or discontinue certain comparative network speed claims, following a challenge by AT&T Services, Inc. -
9/16/2013 - NAD Finds Comcast Can Support Overall Speed Claims Challenged by CenturyLink, but Recommends Certain Modifications
The National Advertising Division has determined that Comcast Cable Communications, LLC, can support overall speed claims challenged by CenturyLink, but recommended that Comcast modify its advertising to better clarify certain Internet speed comparisons. -
9/04/2013 - NAD Recommends Reckitt Discontinue Certain Claims that Link P&G’s Febreze to Fungi, Bacterium
Reckitt Benckiser, the maker of Lysol disinfectant products, has voluntarily discontinued advertising claims that associated Procter & Gamble Company’s Febreze products with fungi and E.coli, action the National Advertising Division determined was appropriate. NAD has further recommended Reckitt Benckiser modify broadcast advertising to avoid the implication that its Lysol disinfectant spray kills 99.9 percent of germs when sprayed on soiled diapers and shoes.