BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/17/2014 - NAD Finds Energizer Can Support 10-Year Claim for Energizer Max; Recommends More Prominent Disclosures
The National Advertising Division has determined that Energizer Holdings, Inc. can support express claims related to the 10-year shelf-life of its Energizer Max batteries. -
3/14/2014 - NAD Refers Advertising by Elements of Health Care to FTC for Further Review After Company Declines to Participate
The National Advertising Division has referred to the Federal Trade Commission advertising claims made by Elements of Health Care, LLC, for the company’s L’Arginine Plus dietary supplements. -
3/13/2014 - NAD Finds T-Mobile Can Support Broadcast Advertising for ‘Jump’ Program, Recommends Company Modify Website
The National Advertising Division has determined that T-Mobile USA, Inc., can support certain advertising claims for the company’s “Jump” program. However, NAD recommended the company modify its JUMP website to more clearly disclose deductibles that may apply if one’s phone is lost, damaged or stolen. -
3/13/2014 - NAD Recommends JJVC Discontinue ‘Stuck to My Eye’ Claim, but Finds Advertiser Can Support Certain Claims in Contact Lens Advertising
The National Advertising Division has recommended that Johnson & Johnson Vision Care, Inc. discontinue a comparative advertising claim that was based on study participants’ answers to a leading survey question. NAD determined, however, that the advertiser could support certain other claims made in advertising to eye-care professionals. -
3/11/2014 - NAD Recommends Sprint Modify, Discontinue Certain Comparative Claims, Following T-Mobile Challenge
The National Advertising Division has recommended that Sprint Corporation modify or discontinue certain comparative advertising claims made in print and online advertising for the company’s “Unlimited My Way” monthly service plan. -
3/11/2014 - CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial
The Children’s Advertising Review Unit has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own. -
3/10/2014 - CARU Reviews Outfit 7’s ‘Talking Tom Cat 2’ App, Recommends Modifications
The Children’s Advertising Review Unit has recommended that OutFit 7 modify its “Talking Tom Cat 2” app to better disclose advertising content and disable links to sites that do not age screen. -
2/14/2014 - NAD Recommends Chase Bank Modify Claims for Cash-Back Rewards Card
The National Advertising Division has recommended that Chase Bank USA, NA, modify certain claims made for the company’s Chase Freedom Rewards Credit Card in broadcast and Internet advertising. The claims at issue were challenged by Capital One Bank (USA), NA. -
2/12/2014 - Skechers Modifies Broadcast Advertising in Response to CARU Inquiry
The Children’s Advertising Review Unit has recommended that shoemaker Skechers USA modify animated broadcast advertising for the company’s “Air-Mazing” shoes to address compliance with CARU’s guidelines. -
2/11/2014 - NAD Recommends Trinity Sports Group Discontinue Certain Claims, Testimonials for ‘NeuroImpact’ Supplement
The National Advertising Division has recommended that Trinity Sports Group, LLC, discontinue certain claims for the company’s “NeuroImpact” dietary supplement, including claims that the product has been clinically tested.