BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/08/2014 - SunTrust Bank Referred to the CFPB for Refusal to Participate in Self-Regulation
The Online Interest-Based Advertising Accountability Program (Accountability Program) today referred SunTrust Bank, Inc. (SunTrust) to the Consumer Financial Protection Bureau after SunTrust refused to participate in the advertising industry’s self-regulatory process. -
5/07/2014 - NAD Recommends Lutimax Nutraceuticals Discontinue All Challenged Claims for Supplement Marketed as Treatment for Autism Spectrum Disorders
The National Advertising Division has recommended that Lutimax Nutraceuticals, LLC, discontinue all of the advertising claims for “Lutimax Pediatric Powder & Pediatric Powder with L-Theanine” identified in a challenge filed by Council for Responsible Nutrition. -
5/05/2014 - NARB Panel Recommends Neutrogena Discontinue ‘Water + Sun Barrier’ Claim for Its ‘Beach Defense Sunscreen’
A five-member panel of the National Advertising Review Board (NARB) has recommended that Neutrogena Corporation discontinue claims that the company’s Neutrogena Beach Defense Sunscreen provides a “water + sun barrier.” -
4/28/2014 - NAD Recommends Age of Learning Discontinue Challenged Claims for ‘ABCmouse.com Early Learning Academy’
The National Advertising Division has recommended that Age of Learning discontinue challenged claims made in broadcast advertising for the company’s “ABCmouse.com Early Learning Academy,” including claims that imply that children who use ABCmouse.com early in life will have a “head start” over children who are not exposed to the product. -
4/17/2014 - NAD Recommends Gtech Discontinue Challenged Claims for ‘AirRAM’ Cordless Vacuum; Finds International Test Methodology Didn’t Reflect U.S. Homes
The National Advertising Division has recommended that Gtech USA, Inc., discontinue a wide range of advertising claims for the company’s “AirRAM Cordless Stick Vacuum.” -
4/15/2014 - NAD Recommends Bodyarmor Modify, Discontinue Certain Claims for ‘SuperDrink’
The National Advertising Division has determined that Bodyarmor Nutrition LLC can support certain claims for “BODYARMOR SuperDrink” when those claims are made in a standalone context, but has recommended the company modify or discontinue the use of such claims in other contexts. -
4/14/2014 - NAD Finds B’Iota can Support Certain Claims for Shampoo, Serum; Recommends Certain Modifications Following Lifes2Good Challenge
The National Advertising Division has determined that B’Iota Botanicals can support certain advertising claims for the company’s “Advanced Shampoo & Serum for Thinning and Damaged Hair,” including claims that the products are proven to help in cases where thinning hair is related to changes in the physiology of hair follicles. -
4/10/2014 - NAD Recommends Ontel Discontinue ‘Before-and-After’ Shots for ‘Pink Armor’ Nail Gel; Finds Some Challenged Claims are Puffery
The National Advertising Division has recommended that Ontel Products Corporation discontinue the use of challenged before-and-after images used in advertising for the company’s Pink Armor nail gel product. NAD also determined that certain challenged claims were permissible puffery. -
3/27/2014 - NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So
The National Advertising Division has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so. -
3/27/2014 - NAD Reviews Claims Made in B2B Emails; Recommends Cortec Discontinue Certain Claims Challenged by Northern Technologies’ International
The National Advertising Division has recommended that Cortec Corporation, the maker of vapor corrosion inhibiting (VCI) products, discontinue claims, made in business-to-business email advertising, that were challenged by Northern Technologies’ International Corporation, the maker of Zerust films, competing VCI products.