BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/17/2018 - NAD Refers Advertising Claims for Cross Brands ‘Sea & Ski’ Sun Care Products to FTC, FDA for Further Review
The National Advertising Division has referred advertising claims made by Cross Brands Manufacturing, LLC, for the company’s Sea & Ski brand sun care products, to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the company declined to state whether it would comply with NAD’s recommendations to discontinue certain advertising claims. -
9/13/2018 - NARB Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim
A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue the advertising claim that its service provides “worry-free” signal reliability. -
8/23/2018 - NAD Refers Claims for Aubio’s Cold Sore Treatment Gel to FDA, FTC for Further Review Following GSK Challenge
The National Advertising Division has referred to the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) advertising claims made by Aubio Life Sciences for its Cold Sore Treatment Gel that communicate the product provides relief at the “first sign” of a cold sore or during the “tingling” phase of an outbreak. -
8/22/2018 - NAD Recommends Chattem Discontinue Certain Claims for ACT ‘Dry Mouth’ Products, Finds Certain Claims Supported; Chattem, GSK to Appeal
The National Advertising Division has recommended that Chattem, Inc., manufacturer of the ACT brand of oral care products, discontinue certain advertising claims for the company’s ACT “Dry Mouth” products, including claims that ACT Dry Mouth Mouthwash “provides immediate, long-lasting relief” and “soothes dry mouth” and that ACT Dry Mouth Lozenges are uniquely formulated to stimulate saliva flow and soothe and moisturize dry mouth. Chattem said it will appeal those findings. -
8/20/2018 - NARB Recommends Guardian Technologies Discontinue HEPA Filter Claims Based on LMS 2000 Testing for Germ Guardian Air Purifiers and Replacement Filters
A panel of the National Advertising Review Board has recommended that Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing. -
8/20/2018 - Privacy Watchdog Brings Transparency and Choice to Mobile Video Ads
The Online Interest-Based Advertising Accountability Program released the first decision under its newest enforcement initiative, bringing a video ad technology company into compliance with online privacy best practices. -
8/20/2018 - CARU Finds Telebrands’ ‘Phantom Saucer’ Ad Accurately Depicts Toy’s Capabilities, Recommends Additional Disclosure
The Children’s Advertising Review Unit has determined that advertising for Telebrands’ Phantom Saucer accurately depicts the toy’s capabilities. CARU has also recommended that the advertiser add an audio disclosure to broadcast advertising for the toy, to better assure that children understand there’s an additional fee for shipping and handling. -
8/08/2018 - NARB Refers Advertising Claims Made by Doskocil to Federal Trade Commission After Company Fails to Comply with NARB Recommendations
The National Advertising Review Board (NARB) has referred advertising claims made by Doskocil Manufacturing Company, Inc., doing business as Petmate, to the Federal Trade Commission (FTC) for review after the company failed to take good faith steps to comply with NARB’s recommendations regarding discontinuation of challenged antimicrobial protection claims. -
7/26/2018 - NARB Recommends Charter Drop ‘Again’ from Grim Reaper’s Complaint About DirecTV Satellite Television Service
A panel of the National Advertising Review Board has recommended that Charter Communications discontinue use of the word “again” in a commercial in which the Grim Reaper states that his family’s satellite dish “went out in the rain, again.” The panel also recommended that Charter discontinue claims that contrast satellite TV as unreliable and its Spectrum TV service as reliable. -
7/24/2018 - NARB Panel Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber
A panel of the National Advertising Review Board has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product, but declined to recommend that AT&T refrain from market-wide advertising in markets where AT&T Fiber is available to less than 20% of the market.