BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
6/27/2018 - NAD Reviews Claims for Dyson ‘Hot+Cool Link,’ ‘Cool Link’ Air Purifiers Following Guardian Challenge; Dyson to Appeal
The National Advertising Division has recommended that Dyson, Inc. modify or discontinue certain advertising claims for the company’s Pure Hot + Cool Link & Pure Cool Link Air Purifiers, following a challenge by Guardian Technologies, LLC, a manufacturer of competing air purifiers. -
6/21/2018 - Bel Marra Health Discontinues Certain Claims for ‘Hearing Rescue’ Supplement During NAD Review; NAD Finds Certain Claims Supported
The National Advertising Division has recommended that Bel Marra Health discontinue certain claims for the company’s Hearing Rescue dietary supplement, including the claim that “vitamins and minerals such as folate and magnesium may help reduce the damage caused by repeated noise exposure.” -
6/21/2018 - NAD Recommends Mahindra Disclose Basis for Worldwide Tractor Sales Claim Following Challenge by Deere & Company, Discontinue ‘Best’ Warranty Claim
The National Advertising Division has determined that Mahindra USA, Inc., provided a reasonable basis for advertising claims that promote Mahindra’s tractors as the “World’s #1 Selling Tractor” and the “#1 Selling Tractor in the World.” However, NAD recommended the company clearly and conspicuously disclose that that the basis for the claim is the combined sales of Mahindra tractors, sold globally, and Swaraj tractors, sold exclusively in India, and that the company excludes certain equipment from its “tractor” category. -
6/20/2018 - NARB Affirms NAD Decision Following Panel’s Review of Advertising Claims Made for Neurocore Brain Performance Centers
A panel of the National Advertising Review Board (NARB) has affirmed an earlier decision that found Neurocore LLC, operator of Neurocore Brain Performance Centers, could not support quantified “outcome” claims based on internal pre- and post-treatment assessments of its clients. While Neurocore represented that it had discontinued the specific claims challenged earlier by the National Advertising Division (NAD), the panel noted its concern at the company’s assertion that it would continue to make similar “outcome” claims based on the same evidence. -
6/13/2018 - NAD Recommends Triumph Pharmaceuticals Discontinue Certain Claims for SmartMouth Dry Mouth Products Following a Challenge from GSK
The National Advertising Division has recommended that Triumph Pharmaceuticals, Inc., discontinue challenged claims for the company’s SmartMouth Dry Mouth Products. NAD did not, however, recommend that Triumph change the name of its dry mouth products. -
6/12/2018 - NAD Refers Advertising Claims Made By 2BeUnstoppable & NutriFrontier to FTC for Further Review
The National Advertising Division, in two separate proceedings, has referred to the Federal Trade Commission advertising claims made by 2BeUnstoppable, LLC, and NutriFrontier Pte Ltd. -
6/07/2018 - New Accountability Program Cases Highlight Websites’ Privacy Responsibilities
The Online Interest-Based Advertising Accountability Program released two new decisions today, once again bringing increased transparency about online advertising practices to consumer-facing websites. -
5/30/2018 - NAD Recommends DKB Household USA Discontinue Advertising Claims made for Salad Spinner After Challenge by OXO International
The National Advertising Division has recommended DKB Household USA Corp., discontinue the advertising claims for the company’s Zyliss SwiftDry Salad Spinner that were challenged by OXO International, Ltd., the maker of a competing product. -
5/29/2018 - NAD Recommends Bobsweep USA Discontinue Certain Claims for Bob PetHair Robotic Vacuum Following iRobot Challenge
The National Advertising Division has recommended that Bobsweep USA, maker of the Bob PetHair robotic vacuum, discontinue the advertising claims challenged by iRobot, Corp., a competing maker of robotic vacuums. -
5/22/2018 - NAD Recommends Epson America Discontinue Certain Claims for 3LCD Digital Projectors, Finds Certain Claims Supported
The National Advertising Division has recommended that Epson America, Inc., discontinue claims that its 3LCD digital projectors are “3x Brighter,” but determined that Epson could continue to promote color brightness based on “Color Light Output” or CLO.