BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/10/2018 - NAD Finds GSK Can Support Certain Claims for Citrucel, Recommends Company Modify, Discontinue Certain Claims After P&G Successfully Petitions NAD to Re-Open 1994 Case
The National Advertising Division has determined that GSK Consumer Health can support certain claims for its Citrucel laxative product, but recommended that the company modify or discontinue certain claims, re-opening a matter heard by NAD in 1994. -
1/09/2018 - CARU Recommends Stride Rite Discontinue Claims that State, Imply ‘Leepz’ Shoes Help Children Jump Higher
The Children’s Advertising Review Unit has recommended that Stride Rite Children’s Group LLC, the maker of children’s “Leepz” footwear, discontinue advertising claims that imply wearing the shoes allows children to jump inordinately high or state that the shoes are made with “sky-high” technology. -
1/09/2018 - NAD Refers Advertising for ‘Fungi-Nail’ Products to FTC for Further Review After Company Declines to Comply with NAD Recommendations
The National Advertising Division has referred advertising claims made by Kramer Laboratories, Inc. to the Federal Trade Commission and Food and Drug Administration for further review after the company said it would not comply with NAD’s recommendation to change the name The Original Fungi-Nail Toe & Foot Brand product. -
1/08/2018 - NAD Recommends Dr. Harold Katz Discontinue Health-Performance Claims for Therabreath Rinse, Lozenges; Company to Appeal
The National Advertising Division has recommended Dr. Harold Katz, LLC, discontinue certain advertising claims for the company’s Therabreath Dry Mouth Treatment products, including claims that the products “relieve” or “fight” dry mouth symptoms. The company said it will appeal NAD’s adverse findings to the National Advertising Review Board. -
1/03/2018 - NAD Recommends SCA Personal Care Discontinue ‘Zero Leaks’ Claims for TENA Overnight Adult Underwear Following Challenge by Kimberly-Clark
The National Advertising Division has recommended that SCA Personal Care, Inc., discontinue claims that consumers will experience “zero leaks” when wearing the company’s TENA Overnight adult incontinence underwear. -
12/14/2017 - Eufy Says It Has Permanently Discontinued Claims for Robotic Vacuum Challenged by iRobot
Eufy, the maker of the RoboVac 11 Model T2101 robotic vacuum cleaner, has said it will discontinue all advertising claims challenged by iRobot Corporation before the National Advertising Division. iRobot challenged claims made by Eufy at its website and at Amazon. -
12/14/2017 - NAD Recommends Alcon Laboratories Discontinue Certain Claims for ‘Clear Care’ Products, Including Certain ‘Natural Tears’ Claims
The National Advertising Division has recommended Alcon Laboratories, Inc. discontinue claims that because they are preservative-free, the company’s Clear Care and Clear Care Plus contact lens solutions are “more like natural tears.” The claims were challenged by Bausch & Lomb, a competing maker of products for contact-lens patients. -
12/13/2017 - NAD Finds Church & Dwight Can Support Certain Claims for ‘Slide’ Cat Litter; Recommends Company Modify, Discontinue Demonstration
The National Advertising Division has determined that Church & Dwight Co., Inc., provided a reasonable basis for stand-alone performance claims made in product packaging, website, and broadcast advertising for the company’s Arm & Hammer Slide Cat Litter. NAD recommended the advertiser modify or discontinue the comparative product demonstration featured in the television and website advertising. -
12/12/2017 - NAD Reviews Advertising By Charter Following DirecTV Challenge; Notes that Humor Doesn’t Diminish Obligation to Support Claims
The National Advertising Division has recommended that Charter Communications Inc., discontinue broadcast advertising that conveyed an unsubstantiated message about the impact on customer service of the merger of AT&T and DirecTV. -
12/11/2017 - Privacy Watchdog Ensures Consumers Have Ad Choices as They Switch from Laptop to Mobile
The typical consumer owns at least three devices—a personal laptop, cell phone, tablet, and often an office computer. We all switch seamlessly among these devices throughout the day. And advertisers follow us on this daily device journey with ads reflecting our online habits (interest-based ads or IBA) on any and all of these devices.