BBB National Programs Decision Summaries

The Children’s Advertising Review Unit has referred The Musical.ly Inc., operator of the Musical.ly mobile application, to the Federal Trade Commission (FTC), after the company said it would not comply with CARU’s recommendations regarding children’s privacy.

The National Advertising Division has referred advertising claims made by That’s Natural, Ltd., to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review, after the company failed to respond to NAD’s request to provide substantiation the advertising claim that CBD Hemp Oil “makes cancer cells commit ‘suicide’ without killing other cells.”

A panel of the National Advertising Review Board has recommended that Too Faced Cosmetics, LLC, discontinue the “1,944% more volume” claim – and before and after photographs – made on product packaging and online videos for the company’s Better Than Sex original and waterproof mascara.

The National Advertising Division has recommended that LG Electronics USA, Inc. modify or discontinue certain claims made in website, print and point-of-purchase advertising for LG’s Super UHD and OLED television, including claims that competitor Samsung Electronics America, Inc., created the product name “Samsung QLED” to “confuse consumers.”

The National Advertising Division has recommended that Comcast Cable Communications LLC, discontinue advertising that states or suggests DirecTV Choice customers will be subjected to unavoidable, substantial, and undisclosed built-in price increases when signing up for DirecTV Choice programming.

The National Advertising Division has referred advertising claims made by The Silver Edge to the Federal Trade Commission (FTC) for further review, after the company failed to respond to NAD’s request to provide substantiation for the claims it makes for the company’s “Micro-Particle Colloidal Silver Generator.”

The National Advertising Division has determined that Dyson, Inc., can support a “cleaner air” claim made in connection with the HEPA filter on the V8 cordless vacuum cleaners.

The National Advertising Division has recommended that Kimberly-Clark modify or discontinue claims that its Huggies diapers brand is the “fastest growing brand in hospitals.” The advertiser said it will appeal that finding to the National Advertising Review Board.

The National Advertising Division has determined that Reckitt Benckiser LLC, can support certain value claims made for the company’s Finish Quantum dishwasher detergent, but recommended the company discontinue its “unbeatable clean” claims.

The National Advertising Division has recommended that Evolution Nutraceuticals discontinue challenged advertising claims for the company’s “Cardio Miracle” dietary supplement, including claims that the product will “Prevent or Reverse Heart Attack and Stroke.”