BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/14/2018 - Hyperbiotics Says it Will Discontinue Advertising Claims for Probiotic Supplements Following Challenge by P&G
Hyperbiotics, Inc. said the company has permanently discontinued certain challenged advertising claims for the company’s Hyperbiotics probiotic supplements, including claims that its products are “15X more effective than others.” -
10/31/2018 - Following AT&T Challenge, T-Mobile Says Disputed Claim Has Been Discontinued, NAD Declines to Review Claim on its Merits
Following a challenge by AT&T Services Inc., T-Mobile USA, Inc., said a television commercial that contained the claim “Only T-Mobile lets you watch your favorite movies and shows in more places without paying more,” has completed its run and the claim has been discontinued. NAD did not review the claim on its merits. -
10/29/2018 - ERSP Recommends VitaminVape Modify, Discontinue Certain Claims for ‘VitaminVape Vitamin B12 Vaporizer’
The Electronic Retailing Self-Regulation Program (ERSP) has recommended VitaminVape, Inc. modify or discontinue claims made in online advertising for VitaminVape Vitamin B12 Vaporizer. -
10/23/2018 - NAD Refers Advertising Claims by The a2 Milk Company for Further Review After Company Declines to Participate in NAD Proceeding
The National Advertising Division has referred advertising claims made by The a2 Milk Company (a2MC) for its a2 Milk product to the Federal Trade Commission (FTC) for further review, after the advertiser declined to participate in a review of its advertising claims, including claims that its product is “Easier on digestion” and “May help some avoid discomfort.” -
10/19/2018 - NAD Refers Advertising Claims by LG Electronics to FTC for Further Review; NAD Declines to Reopen LG Case Under New Evidence Rules
The National Advertising Division has referred advertising claims made by LG Electronics USA, Inc., to the Federal Trade Commission (FTC) for further review, following LG’s decision against complying with NAD recommendations regarding claims to “perfect black” and “infinite contrast.” -
10/10/2018 - NAD Recommends AT&T Modify, Discontinue Certain Claims in ‘More for Your Thing’ Campaign; Advertiser to Appeal Adverse Findings
The National Advertising Division has recommended that AT&T Services Inc., modify or discontinue certain claims made as part of the company’s “More for Your Thing,” advertising campaign. AT&T said it will appeal those adverse findings to the National Advertising Review Board (NARB). -
10/10/2018 - CARU Recommends Kano Computing Modify Privacy Practices, Sweepstakes Promotion
The Children’s Advertising Review Unit (CARU) has recommended that Kano Computing, Ltd., operator of the Kano.me website, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). -
10/02/2018 - NAD Recommends Comcast Discontinue Implied Claim About DirecTV’s Reliability, Availability of Free Shows; Both Parties to Appeal Certain NAD Findings
The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the implied claim, featured in a broadcast advertisement, that DirecTV is highly unreliable in bad weather and modify its advertising to avoid conveying the message that DirecTV offers no free shows or movies on the go. -
9/26/2018 - Privacy Roundup Brings App and Website Publishers into Compliance Digital Privacy Standards
The Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. -
9/21/2018 - NAD Recommends Philips Oral Healthcare Modify Certain Claims for ‘Sonicare DiamondClean’ Toothbrush
The National Advertising Division has recommended that that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean toothbrush, following a challenge by The Procter & Gamble Company, maker of Oral-B oral health products.