BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/31/2009 - NAD Recommends Kaplan PMBR Modify, Discontinue Certain Claims for Bar Exam Prep Test; Finds Support for Summer Pass Rate Claim
The National Advertising Division of the Council of Better Business Bureaus has recommended that Kaplan Inc., provider of the Kaplan PMBR Bar Exam Preparation supplemental and full service bar review course, modify or discontinue certain claims for the bar review course. -
8/31/2009 - NAD Reviews Advertising for USB Flexperks Visa, Following Challenge by American Express
The National Advertising Division of the Council of Better Business Bureaus has recommended that US Bank modify or discontinue certain advertising claims for the FlexPerks Visa Card. NAD determined, however, that the advertiser provided reasonable support for certain claims. -
8/31/2009 - 3M Challenges Advertising for S.C. Johnson’s ‘Pledge Fabric Sweeper’
The National Advertising Division of the Council of Better Business Bureaus has recommended that S.C. Johnson modify or discontinue certain advertising claims for its Pledge Fabric Sweeper, a product designed to pick up pet hair. However, NAD has determined that the advertiser can support certain claims for the product -
8/27/2009 - NAD Finds Specialty Fertilizer can Support Certain Claims, Recommends Advertiser Discontinue Durational Claim
The National Advertising Division of the Council of Better Business Bureaus has determined that Specialty Fertilizer Products, LLC, provided reasonable support for certain advertising claims made for its NutriSphere-N product, but recommended the advertiser discontinue a durational claim. -
8/26/2009 - NAD Reviews Advertising for Deephaven’s ‘Bravina’ Company Volunteers to Discontinue Claims, Testimonials at Issue
In response to an inquiry by the National Advertising Division of the Council of Better Business Bureaus, Deephaven Nutraceuticals has voluntarily agreed to discontinue certain advertising claims and testimonials for the company’s “Bravina” dietary supplement, advertised as a product for “sufferers of public speaking anxiety.” NAD found the company’s action necessary and proper; further, NAD recommended that the company discontinue marketing the product as “The Speech Pill.” -
8/26/2009 - Nad Refers Claims Made by Eastman Kodak to FTC for Review, Advertiser Declines to Participate
The National Advertising Division of the Council of Better Business Bureaus has referred advertising for inkjet ink and printers, published by Eastman Kodak Co., to the Federal Trade Commission (FTC) for further review, following the advertiser’s decision not to participate in an NAD proceeding. -
8/26/2009 - NAD Refers Advertising for ‘Stemulite’ to FTC, FDA for Further Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising from Metabolic Research, Inc., for the Stemulite dietary supplement to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review, following the company’s decision not to participate in an NAD review of advertising for the product. -
8/20/2009 - NAD Examines Advertising for Living Essentials’ ‘5 Hour Energy Shot,’ Following Challenge by ‘Monster’ Maker Hansen
The National Advertising Division of the Council of Better Business Bureaus has determined that Living Essentials, the maker of the 5 Hour Energy dietary supplement beverage, provided a reasonable basis for claims related to the sugar content of competing energy drink products, but recommended that the advertiser make certain modification to more clearly disclose the basis of its comparison. -
8/19/2009 - NAD Recommends University Medical Discontinue Claims for ‘Wrinkle Free Eyes’
The National Advertising Division of the Council of Better Business Bureaus has recommended that University Medical Pharmaceuticals, Corp. discontinue advertising claims for the company’s over-the-counter product, WrinkleFree Eyes. -
8/18/2009 - NAD Examines Advertising for Abbott’s Earlyshield, Following Challenge by ‘Good Start’ Maker Nestle
The National Advertising Division of the Council of Better Business Bureaus has recommended that Abbott Nutrition modify or discontinue certain claims made for its EarlyShield infant formula. NAD found, as well, that the advertiser can support the claim that the EarlyShield blend helps support an infant’s natural/developing immune system.