BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 2/24/2009 - Following Third Compliance Review, NAD Refers Advertising For ‘Enfamil’ Infant Formula To FTC

    The National Advertising Division of the Council of Better Business Bureaus has referred advertising Mead Johnson Nutritionals for Enfamil Lipil infant formula to the Federal Trade Commission for further review, following NAD’s third compliance review.

  • 2/10/2009 - Procter & Gamble, S.C. Johnson Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Procter & Gamble modify or discontinue certain advertising claims for “Swiffer Dust and Shine Furniture Spray.”

  • 2/10/2009 - Dannon Company, General Mills Participate In NAD Forum

     The National Advertising Division of the Council of Better Business Bureaus has recommended that the Dannon Company modify or discontinue certain advertising claims for “Light & Fit 0% Plus Yogurt.”

  • 2/09/2009 - NAD Refers Advertising For Central Coast Nutraceuticals “Colotox” To FTC, FDA For Review

    The National Advertising Division of the Council of Better Business Bureaus will refer advertising for Central Coast Nutraceuticals “Colotox” to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review, following the company’s failure to respond to an NAD inquiry.

  • 1/26/2009 - Unilever, GFA Brands Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that the Unilever discontinue advertising claims for its Promise Brand Soft Spread that suggest or state the product has been endorsed by cardiologists. Unilever has said it will appeal the NAD’s decision to the National Advertising Review Board (NARB).

  • 1/26/2009 - NAD Examines Advertising For D’Artagnan’s Artisan Foie Gras

    The National Advertising Division of the Council of Better Business Bureaus has recommended that D’Artagnan Inc. discontinue certain advertising claims made for the company’s Artisan foie gras.

  • 1/20/2009 - NAD Finds Quten Can Support Certain Claims For Qunol CoQ10, But Recommends Company Modify, Discontinue Certain Claims

    The National Advertising Division of the Council of Better Business Bureaus has determined that Quten Research Institute can support certain claims made for its Qunol dietary supplement. However, NAD recommended the company modify certain claims.

  • 1/15/2009 - Expedia.com, Priceline Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended Priceline.com, the online travel booking service, modify broadcast advertising to assure consumers understand that the company charges a booking fee for flights selected through Priceline’s “Name Your Own Price” service. 

  • 1/11/2009 - NAD Examines Advertising For Conagra’s Hunt’s Tomato Sauce

    The National Advertising Division of the Council of Better Business Bureaus has determined that ConAgra Foods provided adequate substantiation for certain advertising claims made for “Hunt’s Tomato Sauce,’ but recommended the advertiser discontinue the claim that its sauce is “packed full of 100% natural vine-ripened tomatoes … .”

  • 12/31/2008 - General Mills, Dannon Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that General Mills modify or discontinue certain advertising claims for the company’s Yoplait Yo-Plus product.