BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/12/2009 - NAD Examines Advertising For Arnold’s ‘Double’ Protein, Omega Breads
The National Advertising Division of the Council of Better Business Bureaus has determined that Arnold Food Company provided reasonable support for advertising claims made for its Double Protein and Double Omega breads. -
8/11/2009 - NAD Reviews Advertising For Prostalex Plus
The National Advertising Division of the Council of Better Business Bureaus has determined that certain advertising claims made by Herbal Groups, Inc., the maker of Prostalex Plus dietary supplement, were supported by the advertiser’s evidence. -
8/10/2009 - NAD Examines Advertising For ECC Online Apprentice Program, Following Challenge By Full Sail University
The National Advertising Division of the Council of Better Business Bureaus has recommended that Entertainment Career Connection, Inc. (ECC), which offers online entertainment media apprenticeship programs, discontinue certain advertising claims. However, NAD has determined that the advertisers provided reasonable support for certain claims. -
8/10/2009 - NAD Refers Advertising For ‘Slim Force 7’ To US, Canadian Regulatory Agencies
The National Advertising Division of the Council of Better Business Bureaus has referred advertising for the SlimForce 7 dietary supplement to U.S. and Canadian regulatory agencies for further review, after the company did not respond to an NAD inquiry. -
8/04/2009 - Revlon Challenges Advertising Claims For Clairol Hair-Coloring
The National Advertising Division of the Council of Better Business Bureaus has recommended that Procter & Gamble discontinue an advertising claim made by its Clairol division for Clairol Balsam Lasting Color, an at-home permanent hair-coloring product. -
8/04/2009 - NAD Examines Advertising For S.C. Johnson ‘Glade Sense & Spray’ Following Challenge By Reckitt Benckiser
The National Advertising Division of the Council of Better Business Bureaus has recommended that S.C. Johnson & Son modify certain advertising for its Glade Sense & Spray Automatic Spray product, but determined that other claims for the product were adequately supported. -
8/04/2009 - NAD Examines Advertising Claims For Progresso Soups, Following Challenge By Campbell Soup Co.
The National Advertising Division of the Council of Better Business Bureaus has recommended that General Mills, the maker of Progresso brand soups, discontinue comparative advertising that communicated inaccurate messages regarding Campbell soups and MSG content. -
8/03/2009 - NAD Examines Advertising Claims For P&G’s Iams Pet Food, Following Challenge By Hill’s Science Diet
The National Advertising Division of the Council of Better Business Bureaus has recommended that Procter & Gamble Pet Care modify or discontinue certain nutrition, veterinarian-recommended and implied claims in broadcast, Internet and print advertising made for the advertiser’s Iams Brand pet food products. -
7/16/2009 - Giovanni Rana Voluntarily Discontinues Certain ‘Fresh’ Claims For Its Pasta Products
The National Advertising Division of the Council of Better Business Bureaus has determined that Giovanni Rana, the maker of pasta products, took necessary and appropriate steps in discontinuing certain “fresh” advertising claims for the company’s Giovanni Rana pasta product. -
7/09/2009 - NAD Recommends Patenthealth Modify, Discontinue Certain Claims For ‘Trigosamine Fast Acting’
The National Advertising Division of the Council of Better Business Bureaus has recommended that PatentHEALTH LLC modify or discontinue certain claims for the company’s Trigosamine Fast Acting (Trigo FA) dietary supplement, including speed of relief claims. The company has said it will appeal certain NAD findings to the National Advertising Review Board.