BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/01/2009 - BP Lubricants Challenges Royal Purple’s Claims For Synthetic Motor Oil
The National Advertising Division of the Council of Better Business Bureaus has recommended that Royal Purple, Ltd., modify or discontinue certain advertising claims for it’s synthetic motor oil. -
3/31/2009 - Nature’s Healthy Supplements, CRN Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has recommended that Nature’s Healthy Supplements modify or discontinue certain advertising claims for its “Best Prostate” Dietary Supplement. -
3/26/2009 - Verizon, CSC Holdings Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has recommended that CSC Holdings, Inc. (Cablevision), the provider of Optimum Online and iO television services, modify or discontinue certain advertising claims for Optimum Online service. -
3/24/2009 - Novartis, P&G Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has determined that Novartis Consumer Health, Inc. provided adequate substantiation for advertising claims made for its Benefiber dietary fiber supplement. -
3/18/2009 - Novartis, Wyeth Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has recommended that Novartis modify or discontinue certain advertising claims for Extra-Strength Excedrin. The company has said it will appeal certain NAD findings to the National Advertising Review Board (NARB). -
3/16/2009 - Epson America, Texas Instruments Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has determined that Epson America can support certain advertising claims made for the company’s 3LCD Projector Technology. NAD recommended, however, that the advertiser modify or discontinue certain claims. -
3/09/2009 - GP Plastics Accepts NAD Decision In ‘Green’ Case; Challenger Continental Products Violated NAD Procedures, NAD Notes
GP Plastics Corp., the maker of PolyGreen plastic bags, has accepted the recommendations issued in December by the National Advertising Division of the Council of Better Business Bureaus. -
3/09/2009 - GP Plastics Accepts NAD Decision in ‘Green’ Case; Challenger Continental Products Violated NAD Procedures, NAD Notes
GP Plastics Corp., the maker of PolyGreen plastic bags, has accepted the recommendations issued in December by the National Advertising Division of the Council of Better Business Bureaus. -
3/05/2009 - UniLever, Dial Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has recommended that Unilever United States, Inc. modify or discontinue certain claims for Degree Men Absolute Protection. -
3/03/2009 - Schiff Nutrition Group, CRN Participate In NAD Forum
The National Advertising Division of the Council of Better Business Bureaus has recommended that Schiff Nutrition Group modify or discontinue certain claims for MegaRed Omega-3 Krill Oil, following a challenge by the Council for Responsible Nutrition (CRN). NAD determined that the advertiser provided reasonable support for certain claims.