BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 5/04/2009 - NAD Refers Advertising For Coca-Cola’s ‘PowerAde Zero’ To FTC For Review

    The National Advertising Division of the Council of Better Business Bureaus has referred advertising from Coca-Cola Company to the Federal Trade Commission (FTC) for further review, following NAD’s second compliance review of advertising for Powerade products.

  • 4/28/2009 - NAD Examines Schering-Plough Claim For Claritin ‘rediTabs’ Following Challenge By McNeil Consumer Healthcare

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Schering-Plough, maker of the over-the-counter allergy medication Claritin “RediTabs,” discontinue broadcast advertising that features high-speed raceway images.

  • 4/16/2009 - Energizer Challenges Advertising From Duracell

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Duracell, the maker of Duracell Coppertop batteries, modify or discontinue certain claims for the product.  NAD, the advertising industry’s self-regulatory forum, found that Duracell could support certain claims made in the challenged advertising.

  • 4/16/2009 - NAD Examines Elecrtolux Advertising, Following Challenge By Whirlpool

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Electrolux Home Products modify the broadcast, print and Internet advertising claim that the Electrolux Cooktop Induction Stove “boils water in ninety seconds.”

  • 4/16/2009 - NAD Examines Kraft Claim, Following Unilever Challenge

    The National Advertising Division of the Council of Better Business Bureaus has determined that Kraft Foods Global Inc., has provided a reasonable basis for the claim “ “All-Out Squeeze,” made for its Kraft All-Out Mayo, Real Mayonnaise; Kraft All-Out Light Mayo, Reduced Fat Mayonnaise and Kraft Miracle Whip.

  • 4/08/2009 - NAD Refers Advertising From North American Green To FTC For Review

    The National Advertising Division of the Council of Better Business Bureaus has referred advertising by North American Green/Mulch & Seed Innovations for HydraMatrixCX2 to the Federal Trade Commission for further review following NAD’s third compliance review for the hydraulically-applied mulch and erosion control product.

  • 4/08/2009 - Cadbury Challenges Advertising Claims For Wrigley “Eclipse” Gum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Wrigley Gum modify or discontinue certain claims for the company’s Eclipse brand gum. Wrigley said it will appeal NAD’s decision to the National Advertising Review Board (NARB).

  • 4/07/2009 - NAD refers advertising for Nutraceuticals International’s “Fucopure” To FTC

    The National Advertising Division of the Council of Better Business Bureaus has referred advertising published by Nutraceuticals International LLC, for “Fucopure,” to the Federal Trade Commission for further review. Nutraceuticals International declined to participate in a NAD proceeding, following a challenge to its advertising by P.L. Thomas, a competing maker of dietary supplements.

  • 4/02/2009 - Solo Cup Challenges Advertising Claims For Dispoz-O ‘Enviroware’ Products

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Dispoz-O, the maker of “Enviroware” plastic tableware, discontinue certain environmental claims for the products. NAD determined that the advertiser did provide reasonable support for certain claims.

  • 4/01/2009 - General Mills, Campbell Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Campbell Soup Company, the maker of Campbell’s “Select Harvest” Soup, modify or discontinue certain advertising claims for the product.