BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/28/2016 - NAD Recommends Dyson Discontinue ‘Paper Towels’ Video Following Challenge by Kimberly-Clark
The National Advertising Division has recommended that Dyson B2B, Inc., maker of the Airblade hand dryer, discontinue an internet video entitled “Paper Towels Aren’t as Clean as You Think,” following a challenge from Kimberly-Clark Professional, a maker of paper products. -
11/22/2016 - Kimberly-Clark Challenges Claims for Honest Company Diapers, Wipes; NAD Finds Some Claims Substantiated or Puffery, Advertiser Discontinues Certain Claims
The National Advertising Division has recommended that The Honest Company, Inc., discontinue the claim “super absorbent” when describing the company’s baby wipes and has determined that certain advertising claims made by the company were either puffery or supported by the evidence in the record. -
11/22/2016 - NAD Reviews Claims made by Princeton Nutrients for VitaPulse, Recommends Advertiser Discontinue Testimonials
The National Advertising Division has recommended that Princeton Nutrients LLC discontinue the use of testimonials that claim the company’s VitaPulse dietary supplement lowers blood pressure, reduces cholesterol or increases energy. -
11/22/2016 - Revlon Says it has Voluntarily, Permanently Discontinued Claims for ‘Colorstay Gel Envy Longwear Nail Enamel;’ Claims at Issue Challenged by Coty
Revlon Consumer Products Corporation has said it has voluntarily and permanently discontinued challenged express and implied advertising claims made in print, broadcast and internet advertising for Revlon Colorstay Gel Envy Longwear Nail Enamel. -
11/18/2016 - NAD Determines Colgate-Palmolive can Support ‘4x Better’ Claim for Enamel Health Mineral Repair Toothpaste
The National Advertising Division has determined that Colgate-Palmolive Company can support a challenged express claim for the company’s Enamel Health Mineral Repair (EHMR) toothpaste. -
11/10/2016 - NAD Recommends Zoetis Discontinue Certain Advertising Claims for Simparica Flea, Tick Preventative following Elanco Challenge
The National Advertising Division has recommended that Zoetis, Inc., discontinue advertising claims that compare the efficacy of the company’s Simparica anti-parasite product to Trifexis, a competing product made by Elanco Animal Health, a division of Eli Lilly and Company. -
11/09/2016 - NAD Recommends Spectrum Brands Discontinue 2 YouTube Commercials for Rayovac FUSION AA Batteries Following Energizer Challenge
The National Advertising Division has recommended that Spectrum Brands, Inc., discontinue two YouTube commercials for the company’s Rayovac FUSION AA Batteries, following a challenge by Energizer Holdings, Inc., the maker of competing Energizer MAX batteries. -
11/07/2016 - CARU Recommends Moose Toys Better Disclose Drying Time for ‘Qixels 3D Maker’
The Children’s Advertising Review Unit (CARU) has recommended that Moose Toys add an audio disclosure to broadcast advertising for “Qixels 3D Maker” to better assure that children understand their Qixel creations require up to 60 minutes drying time before they are handled. -
11/07/2016 - CARU Recommends PlayMonster Better Disclose that its ‘Chrono Bomb’ Game Uses String to Simulate Laser Field
The Children’s Advertising Review Unit (CARU) has recommended that PlayMonster, LLC, the make of the “Chrono Bomb” game, add an audio disclosure to broadcast advertising to assure child viewers better understand that the game uses colored string to simulate a laser field. The advertiser has agreed to do so. -
11/03/2016 - CARU Recommends Dave & Buster’s Discontinue Play-for-Free Advertising Claims Following Review
The Children’s Advertising Review Unit (CARU) has recommended that Dave & Buster’s Entertainment Inc., discontinue claims that children can play the video games “Luigi’s Mansion” and “Mario Kart Arcade Grand Prix” for free, given that the offer requires consumers to make a $10 purchase. The company has said that the advertising at issue will not run again.