BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/20/2016 - Epson to Voluntarily Discontinue ‘Loaded and Ready’ Claims for EcoTank Printer; NAD finds Company Can Support Certain Advertising Claims
Epson America, Inc., said it will voluntarily and permanently discontinue advertising claims that its EcoTank printers are “loaded and ready,” following an inquiry by the National Advertising Division. -
10/12/2016 - IsoSensuals will Discontinue Challenged Claims for Vaginal Tightening Supplement, Buttocks Enhancement Cream in Response to NAD Inquiry
IsoSensuals, the maker of the dietary supplement “TIGHT Vaginal Tightening Pills” and “CURVE Butt Enhancement Cream,” has informed the National Advertising Division that it will permanently discontinue advertising claims that formed the basis of an NAD inquiry. -
10/05/2016 - NAD Refers Claims Made For Zeltiq’s ‘CoolSculpting Cryolipolysis’ Process to FTC, FDA For Further Review
The National Advertising Division has referred advertising claims made by Zeltiq Aesthetics, Inc., for the company’s “CoolScupting Cryolipolysis Body Contouring System” to the Federal Trade Commission (FTC) for further review after the company said it would not abide by certain of NAD’s recommendations. -
10/04/2016 - NAD Refers Claims Made by UltraMax for ‘Max Synapse’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by UltraMax Health, Inc., for the company’s “Max Synapse” supplement to the Federal Trade Commission for further review after the company failed to provide a substantive response to an NAD inquiry. -
9/22/2016 - Privacy watchdog sniffs out websites’ compliance violations
The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints. -
9/22/2016 - NAD Recommends Comcast Discontinue Certain Claims Challenged by DirecTV
The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the unsupported claims made in two separate television advertisements, including the claim made in one commercial that Comcast subscribers have access to four times more unique TV show and movie titles on demand than DirecTV subscribers. -
9/22/2016 - NAD Recommends DISH Discontinue Certain Claims Challenged by DirecTV; Finds DISH Can Support ‘Local Fee’ Claim
DISH Network said it has voluntarily and permanently discontinued certain advertising claims challenged before the National Advertising Division by DirecTV, LLC. NAD has determined that Dish provided adequate support for claim related to fees charged by some service providers to view local channels. -
9/21/2016 - CARU Examines Ad for Dirty South Bat’s W.A.R. Product; Recommends Advertiser Modify, Discontinue Claims
The Children’s Advertising Review Unit (CARU) has determined that claims made in testimonials for Dirty South Bat’s W.A.R. baseball bats should be modified or discontinued. -
9/20/2016 - NARB Recommends Rust-Oleum Discontinue Use of 2X Ultra Cover Product Name
A panel of the National Advertising Review Board (NARB) has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. -
9/20/2016 - NAD Recommends Colgate Palmolive Discontinue ‘Natural,’ ‘Naturally’ Claims for ‘Tom’s of Maine Naturally Dry Antiperspirant;’ Advertiser Appeals NAD’s Jurisdiction
The National Advertising Division has recommended that The Colgate Palmolive Company discontinue “Natural” and “Naturally” claims for the its Tom’s of Maine “Naturally Dry” Antiperspirants. The company has said it will appeal the matter of NAD’s jurisdiction to the National Advertising Review Board, the self-regulatory system’s appellate unit.