BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/16/2016 - NAD Recommends Nootrobox Discontinue Challenged Performance Claims for Rise, Sprint, Yawn Supplements; Finds Company Can Support Limited Ingredient Claims
The National Advertising Division has recommended that Nootrobox, Inc. discontinue all challenged product-performance claims for the company’s Rise, Sprint and Yawn dietary supplements. -
9/15/2016 - NAD Recommends Springfree Discontinue Certain Claims for its Trampolines
The National Advertising Division has recommended that Springfree Trampoline, Inc., discontinue challenged superiority claims, as well as claims that disparaged traditional trampolines. -
9/15/2016 - NAD Recommends HFL Solutions Discontinue Challenged Health, Performance Claims for ‘Blood Sugar Optimizer’ Supplement
The National Advertising Division has recommended that that HFL Solutions, Inc., discontinue a wide range of claims made in internet advertising for the company’s Blood Sugar Optimizer dietary supplement. NAD did determine that the company could support claims that its product is “all natural” and “doctor formulated.” -
9/14/2016 - NAD Examines Advertising within NextAdvisor Widget, Recommends Advertiser Discontinue ‘Jaw-Dropping’ Claim
The National Advertising Division has recommended that NextAdvisor, Inc., an online research, review and advice site, discontinue the claim “A Jaw-Dropping 10% Cash Back Card Has Arrived” featured in one of the company’s recommendation widgets. -
9/14/2016 - ‘Shoes for Crews’ Discontinues ‘Slip-Resistant’ Claims following NAD Inquiry; Claims Challenged by Skechers
Shoes for Crews, LLC, said the company has voluntarily and permanently discontinued “slip-resistant” claims challenged before the National Advertising Division (NAD) by shoe company Skechers. -
9/13/2016 - NARB Recommends DirecTV Better Disclose to Consumers Availability of 4K Content, Discontinue ‘Free Upgrade’ to Genie HD DVR Claim
A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, modify claims made for its satellite television services to better disclose to consumers that limited programming is available in 4k, or ultra high-definition format, modify its claims that DirecTV is wireless, and discontinue a “free upgrade” to Genie HD DVR claim. -
9/13/2016 - NAD Finds DSE Healthcare Can Support Certain Claims for ‘Prelief’ Supplement, Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has determined that DSE Healthcare can support certain claims for the company’s Prelief dietary supplements, but recommended that the advertiser modify or discontinue certain claims. -
9/12/2016 - ‘EvanTube’ YouTube Channels to Disclose Sponsored Videos as Advertising Following CARU Inquiry
The “EvanTube” YouTube Channels – EvanTubeHD, EvanTubeRAW and EvanTubeGaming – will include, going forward, an audio disclosure before each new sponsored video to assure that child viewers understand that the content they are about to see is advertising. -
9/09/2016 - NAD Recommends American Dream Nutrition Modify, Discontinue Certain Claims for PhytoZon, Finds Advertiser can Support Limited ‘Heart Health’ Benefit Claim
The National Advertising Division has recommended that American Dream Nutrition, LLC, modify or discontinue certain claims for the company’s PhytoZon Dietary Supplement, although NAD determined that the presence of lutein and lycopene in the product was sufficient to support a “heart health” benefit claim.
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8/29/2016 - NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz
The National Advertising Division has determined that a television commercial made by French’s Food Company for French’s Ketchup conveyed the unsupported and falsely disparaging message that Heinz original ketchup, a competing ketchup brand made with high-fructose corn syrup, is less healthy or less suitable for consumption than the French’s product.