BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/07/2016 - NAD Recommends P&G Discontinue Certain Claims for Charmin ‘Ultra’ Products Following Kimberly-Clark Challenge; Can Support Certain Claims
The National Advertising Division has determined that The Procter & Gamble Company can support claims that consumers of its Charmin Ultra Strong and Charmin Ultra Soft products may “Use Up To 4x Less.” -
6/07/2016 - NAD Recommends Advanced Nutritional Innovation Discontinue Health Benefits Claims for ‘ionDEFENDER’ Dietary Supplement
The National Advertising Division has recommended that Advanced Nutritional Innovation, Inc., modify or discontinue a wide range of claims made in Internet advertising for the company’s ionDEFENDER dietary supplement. -
6/03/2016 - NAD Recommends Sprint Discontinue Challenged TV Ads Offering ‘50% Off,’ Modify Claims in Internet, In-Store Advertising Following T-Mobile Challenge
The National Advertising Division has recommended that Sprint Corporation discontinue challenged broadcast advertising that promises savings of 50 percent to consumers who switch to Sprint from competing wireless service providers. -
5/26/2016 - NAD Recommends Prestige Discontinue Claim for Monistat ‘Stay Fresh’ Following Challenge by Church & Dwight
The National Advertising Division has recommended that Prestige Brands, Inc., the maker of Monistat Stay Fresh Gel, discontinue claims that the product eliminates vaginal odor “for 3 days with just one use.” The claims at issue were challenged by Church & Dwight Co., Inc., the maker of RepHresh Vaginal Gel, a competing product. -
5/26/2016 - In Response to NAD Inquiry, Maker of ‘Anti-Aging’ Gin Says Product has Been Discontinued
Bompas & Parr, producer of “Anti-AGin Gin” for Warner Leisure Hotels, has advised the National Advertising Division that the product – promoted as providing a host of anti-aging benefits – has been discontinued and will not be re-issued. -
5/25/2016 - Native Advertising: NAD Reviews Joyus’ Product Videos at Magazine’s Online Edition, Recommends Modifications
The National Advertising Division has recommended that Joyus, Inc. – which sells certain products in partnership with an online magazine – modify content to better assure that consumers who click through to a Joyus video know they will be clicking on an ad. -
5/19/2016 - Beiersdorf Says it Will Discontinue Six-Hour Claim for ‘Aquaphor’ Diaper Rash Cream Following NAD Inquiry
Beiersdorf, Inc., the maker of “Aquaphor Baby Diaper Rash Cream” said it has launched a new advertising campaign and is permanently discontinuing express claims that the product relieves diaper rash in six hours. The company’s statement came in response to an inquiry by the National Advertising Division. -
5/18/2016 - NAD Recommends Intraceuticals Discontinue Challenged Claims for ‘Atoxelene’ Products
The National Advertising Division has recommended that Intraceuticals LLC discontinue certain express and implied claims for the company’s Atoxelene Skin Care Products and Atoxelene Line Wand, including claims that the products work “instantly.” -
5/18/2016 - NAD Recommends Mega-T Discontinue ‘Burns Fat’ Claim; Company Voluntarily Discontinues Certain Other Claims Challenged by CRN
Mega-T, LLC, the maker of “Mega-T Green Tea Fat Burning Supplements,” has said it will permanently discontinue certain advertising claims challenged by the Council for Responsible Nutrition and comply with the recommendations of the National Advertising Division. -
5/17/2016 - NAD Recommends Clorox Modify Packaging to Clarify Role of Zinc Pyrithione in its ‘Glad Tall Kitchen Drawstring Bags’
The National Advertising Division has recommended that The Clorox Company modify product packaging and a free-standing insert to better assure that consumers understand that Clorox’s zinc pyrithione (ZPT) works to prevent odors on the drawstring of the company’s “Glad Tall Kitchen Drawstring Bags.”