BBB National Programs Decision Summaries

The National Advertising Division has recommended that General Mills, Inc., modify or discontinue certain broadcast advertisements for the company’s Progresso-brand soups, finding that the advertising conveyed the unsupported message that most or all of the ingredients are sourced from farms in rural, southern New Jersey. NAD determined, however, that the advertising did not convey a “small company” message and found that the advertiser provided a reasonable basis for the claim “Vineland, NJ: Home of Progresso.”

Reynolds Consumer Products, LLC, has said that it will permanently discontinue challenged claims for the company’s “Heat & Eat Food Storage Containers,” following an inquiry by the National Advertising Division.

The National Advertising Division has referred certain advertising claims made by LEI Electronics Inc., the maker of Eco Alkalines brand batteries, to the Federal Trade Commission (FTC) for further review, following the advertiser’s assertion that it would not comply with certain of NAD’s recommendations.

The majority of a panel of the National Advertising Review Board (NARB) has determined that the National Advertising Division (NAD) acted appropriately when it decided against administratively closing its review of advertising claims made by Colgate Palmolive Company, for its Tom’s of Maine “Naturally Dry” antiperspirant.

The National Advertising Division has referred to the Federal Trade Commission (FTC) advertising claims made by New Nordic U.S.A., Inc. for its Skin Care Collagen Filler dietary supplement. The referral follows a review of the advertiser’s compliance with a previous NAD decision.

The National Advertising Division has recommended that Rust-Oleum Corporation discontinue claims that state or suggest its “Painter’s Touch Ultra Cover 2X Spray Paint” provides twice as much coverage as competing spray paint products and change the product name

The Children’s Advertising Review Unit has recommended that Rovio, developer of The Star Wars Angry Birds App I and II and Angry Birds Rio App, modify its privacy policy to better disclose the company’s actual privacy practices. The company said it will do so.

The National Advertising Division has recommended that Reckitt Benckiser, Inc., discontinue certain claims made in print and television advertising for the company’s Lysol Disinfecting Wipes and Spray products. The claims at issue were challenged by The Clorox Company, maker of Clorox Disinfecting Wipes and Spray products.  Reckitt Benckiser said it will appeal NAD’s findings to the National Advertising Review Board (NARB).

The Children’s Advertising Review Unit has recommended that Wicked Cool Toys modify broadcast advertising for the  “Girl Scouts Cookie Oven” to depict adult supervision of children using the product. The company has agreed to do so.

The National Advertising Division has recommended Comcast Cable Communications, LLC, provider of Xfinity Cable Television Service, discontinue one broadcast spot challenged by satellite television service provider DirecTV, LLC, following NAD’s finding that the commercial conveyed the message that DirecTV’s service doesn’t function during any wet weather.