BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/29/2016 - Allstar Products Group Says it will Voluntarily Discontinue ‘Power Floss’ Commercial Following CARU Inquiry
Allstar Products Group said it would voluntarily discontinue certain advertising claims for “Dr. Hart’s Power Floss,” following an inquiry from the Children’s Advertising Review Unit (CARU). -
8/25/2016 - Supplements Maker Legacy Labs Says it will Permanently Discontinue Challenged Claims for ‘Cognitine’ Following NAD Inquiry
Legacy Labs, LLC., the maker of the dietary supplement “Cognitine,” said it will discontinue all challenged advertising claims for the product following an inquiry by the National Advertising Division. -
8/25/2016 - CARU Reviews CEC Chuck E Cheese ‘Golden Ticket’ Promotion, Recommends Company Revise Disclosures in Broadcast, Website Advertising
The Children’s Advertising Review Unit (CARU) has recommended that CEC Entertainment revise disclosures associated with its Chuck E Cheese “Golden Ticket” promotion in television and website advertising. The company has agreed to comply with CARU’s recommendations. -
8/24/2016 - NAD Refers Claims for ‘Verified Forskolin’ to FTC for Further Review After Site Operator Fails to Respond to NAD Inquiry
The National Advertising Division has referred advertising claims made for the dietary supplement “Verified Forskolin” to the Federal Trade Commission for further review, after the operator of a website where the product is sold – www.verifiedforskolin.com – failed to respond to NAD’s inquiry. -
8/19/2016 - CARU Refers Broadcast Advertising for PG-13-Rated ‘Ghostbusters’ to MPAA for Further Review
The Children’s Advertising Review Unit has referred advertising for the film “Ghostbusters” to the Motion Picture Association of America (MPAA) for further review. -
8/19/2016 - NAD Refers Advertising Claims made by Sprint in ‘Save 50%’ Campaign to FCC after Company Fails to Fully Implement NAD Recommendations
The National Advertising Division has referred advertising claims made by Sprint Corporation to the Federal Communications Commission (FCC) for further review after the company failed to revise certain claims made as part of its “Save 50%” advertising campaign as earlier recommended by NAD. -
8/19/2016 - Slim-Fast Foods Company Modifies Disclosure Format in Print Advertising for ‘SlimFast Advanced Nutrition’ Following NAD Inquiry
Slim-Fast Foods Company has said that it has modified the format of a disclosure that accompanied claims made in print advertising for the company’s SlimFast Advanced Nutrition products, following an inquiry by the National Advertising Division. -
8/11/2016 - CARU Recommends Kellogg Revise Product Packaging for ‘Fruit Flavored Snacks,’ Company Agrees to Do So
The Children’s Advertising Review Unit (CARU) has recommended that the Kellogg Company revise product packaging for the Kellogg’s Fruit Flavored Snacks featuring cartoon characters from popular children’s film and television shows. -
8/11/2016 - NAD Refers Advertising for NexGrill ‘Evolution Infrared Plus Grill’ to FTC After Advertiser Fails to Fully Respond to NAD Inquiry
The National Advertising Division has referred advertising claims made by NexGrill Industries to the Federal Trade Commission (FTC) after the company failed to fully respond to an NAD inquiry into claims made for its “Evolution Infrared Plus” grill. NAD’s procedures require advertisers to state in writing at the close of a case whether they intend to comply with NAD’s recommendations or appeal NAD’s findings. -
8/11/2016 - NAD Recommends Mars Modify Certain Claims for CocoaVia Cocoa Extract
The National Advertising Division has recommended that Mars Incorporated modify certain advertising claims for the company’s CocoaVia Cocoa Extract dietary supplement.