BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/27/2016 - NAD Recommends Philips Oral Healthcare Discontinue Two Commercials Challenged by P&G
The National Advertising Division has recommended that Philips Oral Healthcare, LLC, discontinue two broadcast commercials for the company’s Sonicare brand electric toothbrushes, following a challenge from the Procter & Gamble Company, maker of Oral-B electric toothbrushes. -
7/22/2016 - NAD Recommends Prevention Pharmaceuticals Discontinue Certain Claims for Company’s ‘Omax3 Ultra Pure’ Supplements; Finds Company Can Support Certain Qualified Claims
The National Advertising Division has determined that Prevention Pharmaceuticals, Inc., can support certain qualified claims for the company’s Omax3 Ultra Pure Dietary Supplements. NAD has also recommended the company discontinue a wide range of claims, including market superiority purity, potency and compositional claims. -
7/19/2016 - CARU Determines Depesche Sites Collected PII from Children Under 13; Company Disables Features in Response to Inquiry
The European operator of two fashion and style websites has disabled access to features that allowed the collection of personally identifiable information (PII) from children in the U.S., following a CARU inquiry. -
7/19/2016 - NAD Reviews Claims for Bevel Single-Blade Razors; Finds Advertiser Can Support Certain Modified Claims, but Recommends It Discontinue ‘Proven’ Claim
The National Advertising Division has recommended that Walker & Company Brands, maker of the Bevel Shaving System, modify or discontinue certain advertising claims for the company’s single-blade razors. NAD determined, however, that the company could support certain modified claims, including the claim that its product, with regular use, may “help” improve pseudofolliculitis barbae (PFB), an uncomfortable, and potentially serious side-effect of shaving often experienced by people of color. -
7/18/2016 - CARU Reviews ‘Collect It’ Feature in Boy’s Life Magazine; Determines Recommendation to Collect ‘Captain America’ Toys is Editorial, Not Advertising
The Children’s Advertising Review Unit has determined “Boy’s Life” Magazine did not blur the line between editorial and advertising content when it featured “Captain America: Civil War” action figures, made by Hasbro, in its “Collect It” section. -
7/14/2016 - Inquiry Reveals Flaws in Popular Mobile Apps’ Privacy Notices
Industry’s independent cop, the Online Interest-Based Advertising Accountability Program, continues to patrol the mobile beat. -
7/13/2016 - NAD Recommends MyGait Modify, Discontinue Certain Claims for Computer Promoted to Senior Citizens to Better Disclose Benefits Tied to Service Plan
The National Advertising Division has recommended MyGait, LLC, discontinue certain claims for the company’s for its MyGait Elite II Computer, but found the company could support its “designed for seniors” claims. -
6/30/2016 - NARB Recommends Reckitt Benckiser Discontinue Advertisements for Lysol Disinfecting Wipes and Sprays, Challenged by Clorox
A panel of the National Advertising Review Board (NARB) has recommended that Reckitt Benckiser, Inc., discontinue advertisements for the company’s Lysol Disinfecting Wipes and Spray products that were challenged by The Clorox Company. -
6/14/2016 - NARB Recommends Verizon Modify ‘#1’ Claims to Clarify ‘Customer Satisfaction’ Basis
A panel of the National Advertising Review Board (NARB) has recommended that Verizon Communications, Inc. modify “#1” claims for the company’s FiOS Internet and television service to more clearly communicate the basis for the claims. -
6/13/2016 - NAD Recommends Applegate Discontinue Certain Claims for Cellulose Insulation; Finds Company can Support Certain Claims
The National Advertising Division has recommended that Applegate Insulation discontinue certain claims for the company’s cellulose insulation products, but found the company could support its “R-value per inch” claims.