BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/12/2016 - NAD Recommends Genomma Modify Current Broadcast Ad for ‘Silka’ to Avoid Certain Comparisons to Other OTC Athlete’s Foot Products
The National Advertising Division has recommended that Genomma Lab USA, Inc. maker of the athlete’s foot product Silka, modify current advertising claims to eliminate certain comparisons to competing over-the-counter products. -
5/09/2016 - NAD Recommends SharkNinja Discontinue Certain Claims Challenged by Dyson, Including ‘2-to-1’ Preference Claim
The National Advertising Division has recommended that SharkNinja Operating, LLC, discontinue the unsupported preference claim that “Americans now choose Shark 2-to-1 over Dyson.” -
5/04/2016 - New Cop on the Mobile Privacy Beat
The release of the Online Interest-Based Advertising Accountability Program’s compliance decisions involving popular apps published by Spinrilla, Top Free Games, and Bearbit Studios puts mobile companies on notice. -
4/27/2016 - KLF International Says it will Discontinue Claims for ‘Venus Factor Weight Loss’ in Response to NAD Inquiry
KLF International, Inc., maker of the Venus Factor Weight Loss System National, has said it will discontinue the advertising claims that were a focus of a National Advertising Division inquiry. -
4/26/2016 - CARU Recommends International Playthings Better Disclose Drying Time for ‘Aquabeads’ Product; Company Says it Will Do So
The Children’s Advertising Review Unit has recommended that International Playthings, the maker of Aquabeads Ultimate Design Studio modify its television advertising to better disclose drying time for the crafting product. -
4/26/2016 - CARU Recommends Spiral Toys Modify Broadcast Ad, Modify Privacy Practices; Company Says it Will Do So
The Children’s Advertising Review Unit has recommended that Spiral Toys, the maker of Cloud Pets plush toys and operator of the attendant Cloud Pet mobile application modify its television advertising to better disclose that batteries are not included with the toy and modify its privacy practices. The company has agreed to do so. -
4/13/2016 - NAD Refers Advertising for ‘Steuart’s Pain Formula’ To FTC, Following Advertiser’s Failure to Provide Substantiation for Pain-Relief Claims
The National Advertising Division has referred advertising claims made by Steuart Laboratories, Inc., for its Steuart’s Pain Formula, to the Federal Trade Commission (FTC) for the second time, following the company’s repeated failures to provide substantiation for challenged advertising claims. -
4/12/2016 - NARB Recommends Clarion Brands Modify, Discontinue Claims That Dietary Supplement ‘Lipo-Flavonoid Plus’ Substantially Reduces, Eliminates Tinnitus
A five-member panel of the National Advertising Review Board (NARB) has recommended that Clarion Brands LLC modify or discontinue certain claims for the company’s Lipo-Flavonoid Plus dietary supplement, including claims made through testimonials, that state or imply that the product substantially reduces or eliminates tinnitus and the symptoms of Ménière’s Disease, a disorder of the inner ear. -
4/06/2016 - Reckitt Benckiser to Discontinue Challenged ‘Best Buy’ for Finish Powerball following NAD Inquiry
Reckitt Benckiser LLC said it will permanently discontinue the advertising claim “Rated Best Buy 3 Years in a row*” (*Finish Powerball All in 1 was rated Best Buy by a leading Consumer Magazine in 2011, 2012 and 2013) following a challenge before the National Advertising Division (NAD). -
4/06/2016 - CARU Recommends WS Publishing Group Modify Privacy Practices for ‘Friendzy’ Apps; Company Agrees to Do So
The Children’s Advertising Review Unit (CARU) has recommended that WS Publishing Group, Inc., owner of the educational “Friendzy” mobile applications, modify certain practices to better protect children’s privacy. The company has agreed to do so.