BBB National Programs Decision Summaries

The National Advertising Division has recommended that MOM Brands Company discontinue certain taste-test based claims for the company’s Malt-O-Meal brand cereals, following NAD’s finding that the testing was flawed.

The National Advertising Division has recommended that Dyson, Inc., modify or discontinue certain advertising claims for the company’s DC65 corded upright vacuum cleaner and its DC59, a cordless stick vacuum.

The National Advertising Division has determined that website advertising featuring comparative maps of the 4G LTE service offered by Verizon Wireless and certain competitors is not likely to  mislead consumers. However, NAD has recommended that Verizon Wireless discontinue a television commercial that features the maps, and the claim that Verizon has “2x Bandwidth in Cities Coast to Coast.”

The Children’s Advertising Review Unit has recommended that Playmates Toys, Inc., discontinue television advertising for Teenage Mutant Ninja Turtles Action Accessories that features potentially dangerous stunts performed by children.

Fuhu, Inc., maker of the child-directed “Nabi Jr.” tablet, has voluntarily agreed to permanently discontinue certain product superiority claims following an inquiry by the National Advertising Division. NAD has further recommended that the advertiser modify claims related to its TRUSTe certification and “Kid Safe” seal.

Bedrock Brands LLC, contacted by the National Advertising Division in the course of a challenge to certain advertising claims for St. Joseph “Rapid Dissolving Melts,” has advised NAD that it is permanently discontinuing challenged claims for the low-dose aspirin product.

The National Advertising Division has recommended that The Procter & Gamble Company discontinue certain claims for the company’s “Secret Clinical Strength” antiperspirant/deodorant products, including claims of “100% odor protection.”

The National Advertising Division has determined that Church & Dwight Co., Inc., maker of  OxiClean White Revive Laundry Stain Remover, can support performance claims challenged by The Clorox Company, the maker of competing laundry products.  However, NAD recommended that Church & Dwight modify disclosures to better inform consumers that the promised whitening performance requires a six-hour pre-soak in the OxiClean WR product.

The Online Interest-Based Advertising Accountability Program today released five decisions in which Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp agreed to provide real-time, “enhanced” notice and choice to website visitors whenever non-affiliates collect their information for personalizing ads. 

The National Advertising Division has recommended that by Neogenesis Laboratories, LLC, maker of the Neo40 Daily dietary supplement, discontinue certain claims challenged by the Council for Responsible Nutrition (CRN). The company has said it will appeal NAD’s findings to the National Advertising Review Board (NARB).