BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/24/2014 - NAD Refers Talking Rain Beverage Company to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims
The National Advertising Division has referred advertising claims made by Talking Rain Beverage Company to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision. -
9/24/2014 - NAD Recommends Alcon Discontinue Certain Claims for Air Optix Aqua Contacts Following Challenge by JJVC
he National Advertising Division has recommended that Alcon Laboratories, Inc., discontinue certain comparative superiority claims for the company’s Air Optix Aqua Contact Lenses, following a challenge from Johnson & Johnson Vision Care, Inc. (JJVC), the maker of Acuvue OASYS. -
9/23/2014 - NAD Recommends Cerebral Success Discontinue Certain Claims for SmartX Dietary Supplement
The National Advertising Division has recommended that Cerebral Success, maker of the dietary supplement “SmartX,” discontinue a wide range of claims challenged by the Council for Responsible Nutrition (CRN). -
9/16/2014 - NAD Finds Hill’s Pet Nutrition Violated NAD/NARB Procedures in Outreach Campaign to Bloggers
The National Advertising Division (NAD) has determined that Hill’s Pet Nutrition violated the procedures that govern the advertising industry’s system of self-regulation by seeking to use for promotional purposes decisions reached by the NAD and the National Advertising Review Board (NARB). -
9/11/2014 - NAD Recommends P&G Discontinue Certain Claims for ‘Olay Sensitive Body Wash’ Following Unilever Challenge
The National Advertising Division has recommended that The Procter & Gamble Company, the maker of Olay Sensitive Body Wash, discontinue claims that convey the unsupported message that Dove Sensitive Skin Body Wash, a competing product made Unilever United States, Inc., is “harsh.” Further, NAD recommended that P&G modify claims that Dove Sensitive Skin Body Wash can dry one’s skin over time. -
9/03/2014 - NAD Recommends Virtua Health System Discontinue Challenged Claims for ‘Quad-Sparing’ Knee Replacement Surgery
The National Advertising Division has recommended that Virtua Health System discontinue certain advertising claims for the hospital chain’s minimally invasive, “quad-sparing” knee-replacement surgery. -
8/28/2014 - NAD Recommends Verizon Better Disclose Basis for Certain Claims following Cablevision Challenge
The National Advertising Division has recommended that Verizon Communications, Inc., modify certain advertising claims, including claims that are based on PC Magazine surveys, to better disclose the basis for the claims. -
8/28/2014 - Viacom International to Review Privacy Policy for Spanish-Language ‘Mundonick’ Following CARU Inquiry
Viacom International Media Networks, operator of the Spanish-language website Mundonick, said it would review the sites privacy policy, following an inquiry from the Children’s Advertising Review Unit. -
8/27/2014 - NAD Finds P&G Can Support Certain Claims for Olay ‘Ultra Moisture Body Wash,’ But Recommends Company Discontinue ‘Lotion’ Claims
The National Advertising Division has determined that The Procter & Gamble Company can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Dove Deep Moisture, a competing product made by Unilever United States, Inc. -
8/21/2014 - NARB Panel Recommends Blue Buffalo Discontinue Claims that Competitors are ‘Fooling’ Consumers
A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company, Ltd., modify its advertisements to avoid any express or implied messages that competing pet food companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.