BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/21/2014 - NAD Recommends Chobani Discontinue ‘Farmland’ Yogurt Commercial, Modify Facebook Ads
The National Advertising Division has recommended that Chobani, Inc., discontinue its “Farmland” commercials, the centerpiece of the company’s campaign to promote its “Simply 100” Greek yogurt, and modify certain online adverting. NAD noted, however, that the advertiser was entitled to promote its use of natural sweeteners as compared with the artificial sweeteners used by certain other yogurt brands. -
8/19/2014 - NARB Panel Recommends Kimberly-Clark Discontinue Certain Claims for Kotex ‘Sleek’ Tampons
A five-member panel of the National Advertising Review Board (NARB) has recommended that Kimberly-Clark Corporation discontinue certain claims for its U by Kotex Sleek tampons. The claims were challenged by The Procter & Gamble Company, maker of competing Tampax tampons. -
8/13/2014 - NAD Recommends eHarmony Discontinue Claims Challenged by Match.com
The National Advertising Division has recommended that eHarmony, Inc., discontinue certain “#1” advertising claims for the company’s dating website, eHarmony.com, including “#1 Most Marriages,” “#1 Most Enduring Marriages,” and “#1 Most Satisfying Marriages.” -
8/12/2014 - NAD Recommends ConAgra Modify or Discontinue ‘Steam, Not Lye’ Claim Challenged by Red Gold
The National Advertising Division has recommended that ConAgra Foods discontinue the claim “We peel our tomatoes with steam, not lye,” or modify the claim to make clear that lye-peeled tomatoes are neither unsafe nor unhealthy. -
8/07/2014 - CARU Recommends Hampton Direct Modify Broadcast Ad for ‘Lumi Dough,’ Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that Hampton Direct modify broadcast advertising for the company’s “Lumi Dough” product to better disclose to children the products included in an initial purchase. The company has agreed to do so. -
8/07/2014 - CARU Recommends Allstar Marketing Modify ‘Party in the Tub’ Commercial
The Children’s Advertising Review Unit has recommended that Allstar Marketing Group modify broadcast advertising to clearly disclose that batteries are not included with purchase of the company’s “Party in the Tub.” -
8/06/2014 - NAD Finds Chattem Can Support Challenged Claims for ‘Nasacort’ Following Merck Challenge
The National Advertising Division has determined that sanofi-aventis, sanofi-aventis U.S. and Chattem, Inc., can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by MSD Consumer Care, Inc., a/k/a Merck Consumer Care. -
8/06/2014 - CARU Recommends CDE Modify Website to Better Protect Children’s Privacy; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that Cartoondollemporium.com modify its website to better protect children’s privacy. The company has agreed to do so. -
7/30/2014 - CARU Recommends CEC Modify Advertising for Chuck E. Cheese Sweepstakes
The Children’s Advertising Review Unit has recommended that that CEC modify sweepstakes advertising for “Chuck E. Cheese’s Rip It, Sip It, Win It Sweepstakes,” which appeared during children’s programming. -
7/29/2014 - NAD Recommends US Postal Service Modify Website to Better Disclose Certain Insurance Restrictions; Postal Service Takes Steps to Do So
The National Advertising Division has recommended that the United States Postal Service better disclose to consumers the restrictions that apply to the claim “$50 insurance included in Priority Mail service.”