BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/13/2015 - CARU Recommends HarperCollins Modify Website to Better Protect Children’s Privacy; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that the HarperCollins Publishers Ltd., take steps to better protect the privacy of children who visit the publisher’s RubyRedfort.com website. -
2/02/2015 - NAD Reviews Claims, Disclosures for P&G Duracell Rechargeable Batteries following Energizer Challenge
The National Advertising Division has determined that Procter & Gamble has taken necessary steps to modify and/or discontinue a “50% longer” advertising claim made on product packaging for the company’s Duracell Rechargeable Batteries. -
1/28/2015 - NAD Examines Internet Speed Claims; Finds Comcast’s Monadic Speed Claim Supported But Recommends Modification to Better Disclose Limitations of Service; Recommends Discontinuation of Comparative Speed, Reliability Claims
The National Advertising Division has recommended that Comcast Cable Communications, LLC, modify certain advertising claims made by the company for its “Extreme 505” high-speed Internet service, to better disclose the availability of the service. -
1/14/2015 - NAD Reviews Advertising Claims for Point-of-Use Water Filters; Recommends Sawyer Discontinue Certain Claims
The National Advertising Division has recommended that Sawyer Products, Inc., discontinue certain claims for the company’s point-of-use water filter products, although NAD determined the company could support the claim that its product “exceeds EPA recommendations for removal rates” of bacteria and protozoa. -
1/14/2015 - NAD Examines Bayer Claims in Two Separate Alka-Seltzer Commercials; Finds Claims Supported in One Case, Recommends Discontinuance in Second Case
Following a review of broadcast advertising by Bayer Consumer Care, the National Advertising Division has recommended that Bayer discontinue comparisons between its own Alka-Seltzer Plus Night Cold & Flu and The Procter & Gamble Company’s competing NyQuil Cold & Flu Liquid Gels. -
1/13/2015 - NAD Recommends P&G Discontinue Claims Made for Swiffer Sweeper Following Challenge by Libman Broom Maker
The National Advertising Division has recommended that The Procter & Gamble Company, maker of Swiffer Sweeper products, discontinue superior performance claims challenged by The Libman Company, maker of Libman brooms. -
1/13/2015 - NAD Examines Implied Claims for FIOS Quantum Following Cablevision Challenge
The National Advertising Division has determined that Verizon Communications, Inc., has provided a reasonable basis for advertising claims that FiOS Quantum TV subscribers can record up to 12 shows at once, watch TV “on the go,” store up to 200 hours of HD programming, and watch recorded programming in other rooms. -
1/08/2015 - NAD Finds Lifes2Good Can Support Certain Claims for the Company’s Viviscal Supplement; Recommends Advertiser Discontinue One Claim
The National Advertising Division has determined that Lifes2Good, Inc., can support certain claims for the company’s Viviscal dietary supplement, a product promoted to women with thinning hair. -
1/07/2015 - CARU Recommends Maya Group Modify Broadcast Advertising; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that the Maya Group, which markets the “Make Your Case” phone case maker, modify broadcast advertising to better disclose the items included with initial purchase. -
1/07/2015 - NAD Recommends Terra Novo Modify, Discontinue Certain Claims for Erosion Product; Finds Advertiser Can Support Certain Claims
The National Advertising Division has recommended that Terra Novo, Inc., modify or discontinue certain advertising claims for the company’s erosion control products. NAD determined, however, that the advertiser’s evidence served to support certain advertising claims.