BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/21/2014 - NAD Recommends Euro-Pro Modify, Discontinue Certain Claims, Finds Certain Claims Supported
The National Advertising Division has recommended that Euro-Pro Operating, LLC modify or discontinue certain claims for the company’s Ninja Ultima blender, including claims that the Ninja Ultima is the “#1 Most Powerful Blender.” NAD determined, however, that the company could support certain claims -
10/16/2014 - NAD Finds Euro-Pro Could Support Superior Performance Claim for ‘Shark Rocket,’ Recommends Company Discontinue Claims or Modify Disclosures Following Dyson Challenge
The National Advertising Division has recommended that Euro-Pro Operating LLC discontinue advertising claims that imply the company’s “Shark Rocket” vacuum cleaner is superior to all other upright vacuums – including vacuums made by Dyson, Inc. – or modify the claim with more clear and conspicuous disclosures. -
10/16/2014 - NAD Refers BODYARMOR Nutrition to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims
The National Advertising Division referred advertising claims made by BODYARMOR Nutrition LLC for its BODYARMOR SuperDrink to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision. -
10/14/2014 - NARB Finds Aggregated Reviews Across Retail Sites Do Not Serve to Support Claim that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended’
A five-member panel of the National Advertising Review Board (NARB) has recommended that Euro-Pro Operating LLC, discontinue challenged claims for the company’s Shark brand vacuum cleaners. -
10/13/2014 - NAD Recommends Verizon Modify Certain Claims Challenged by Comcast, Finds Certain Claims Supported
The National Advertising Division has recommended that Verizon Communications, Inc. modify certain advertising claims for the company’s FiOS internet and television service and better disclose the basis of a “Rated #1” claim. -
10/10/2014 - NAD Finds P&G Can Support Certain Claims for ‘Luvs with Nightlock’ Diapers, but Recommends Advertiser Discontinue Weighted Ducky Demonstration
The National Advertising Division has determined that evidence offered by The Procter & Gamble Company was sufficient to support claims that the company’s Luvs with Nightlock diapers “locks away wetness better than Huggies, even overnight.” -
10/09/2014 - NAD Recommends Philosophy Discontinue Challenged Claims for ‘Time in a Bottle,’ Company to Appeal
The National Advertising Division has recommended that Philosophy, Inc. discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.” The advertiser has said it will appeal NAD’s determination to the National Advertising Review Board. -
10/08/2014 - CARU Recommends JAKKS Modify Broadcast Ad for ‘Sky High Tink’ Toy
The Children’s Advertising Review Unit has recommended that JAKKS Pacific Inc., modify broadcast advertising for the company’s “Disney Fairies Sky High Tink” to more accurately demonstrate the toy’s capabilities. -
10/03/2014 - NAD Recommends CenturyLink Modify Certain Speed Claims to Better Assure Consumers Understand Basis for Comparison
The National Advertising Division has recommended that Internet service provider CenturyLink, Inc., modify certain comparative advertising claims to better assure that consumers understand that the claims compare the fastest speed offered by CenturyLink to the slowest speed offered by Comcast Cable Communications, LLC, a competing ISP. -
10/02/2014 - NAD Recommends Stoner Discontinue Challenged Advertising Claims for ‘Invisible Glass’ Cleaner
The National Advertising Division has recommended that Stoner, Inc., maker of “Invisible Glass Window, Windshield and Mirror Cleaner,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., the maker of Windex products.