BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/01/2012 - Accountability Program Looks Under Hood of Online Ad Campaign
The Online Interest-Based Advertising Accountability Program today released five decisions following inquiries into whether an online interest-based advertising campaign for Kia Motors America was consistent with the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). -
9/27/2012 - NAD Finds McNabb Can Support Modified Claims for ‘Natural’ Sunscreen
The National Advertising Division has determined that McNabb Nutraceuticals, LLC, can support, with appropriate disclosures, claims that its Sunology Sunblock is a natural or chemical-free sunscreen. NAD recommended, however, that the company discontinue claims that the product moisturizes, as well. -
9/20/2012 - NAD Recommends Church & Dwight Discontinue ‘First and Only’ Claim for ‘First Response’ Ovulation Test Product
The National Advertising Division has recommended that Church & Dwight discontinue its claim that the company’s First Response digital ovulation test is the “First and Only Test to Predict Ovulation Based on Your Unique LH Hormone Level.” -
9/17/2012 - NARB Recommends Biologic Solutions Discontinue Challenged Advertising Claims for ‘Stem Cell Therapy Skin Cream’
A National Advertising Review Board (NARB) panel has recommended that Biologic Solutions, Inc., discontinue certain advertising claims and “before and after” depictions for the company’s “Stem Therapy Skin Cream.” -
9/17/2012 - NARB Recommends Colgate Discontinue Certain Advertising Claims for ‘Sensitive Pro-Relief’ Toothpaste
A National Advertising Review Board (NARB) panel has recommended that Colgate-Palmolive Company discontinue certain advertising claims for Sensitive Pro-Relief toothpaste, including claims of “faster” relief. -
9/17/2012 - NARB Recommends Fair Trade USA Modify Composite-Products Seal to Better Inform Consumers of ‘Fair-Trade’ Sourced Content
A National Advertising Review Board (NARB) panel has recommended that Fair Trade USA – formerly TransFair – require users of the organization’s “Fair Trade Certified” seal for composite products to provide additional information to consumers. -
9/12/2012 - CARU Recommends IHOP Modify ‘IHOP.com’ Website to Better Disclose Advertising Within Game
The Children’s Advertising Review Unit has recommended that IHOP better disclose on the website www.ihop.com that advertising is present within a game that features “The Lorax,” a character from the Dr. Suess book and a movie of the same name. -
9/11/2012 - NAD Recommends Origins Modify, Discontinue Certain Claims for Two ‘Plantscription’ Products
The National Advertising Division has recommended that Origins Natural Resources, Inc., modify or discontinue certain advertising claims for the company’s anti-aging products “Plantscription Serum” and “Plantscription Eye Treatment,” including claims that imply the products produce a benefit similar to prescription anti-aging treatments. -
9/10/2012 - CARU Refers Advertising for Two PG-13 Films to MPAA for Review
The Children’s Advertising Review Unit referred advertising for “Battleship” and “Men in Black 3” – both rated PG-13 by the Motion Picture Association of America – to the MPAA for review. -
9/06/2012 - CARU Recommends USA BMX/BMX Canada Modify Website to Better Protect Children’s Privacy Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that the USA BMX/BMX Canada modify its website – www.usabmx.com – to better protect children’s privacy. The company has agreed to do so.