BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/09/2012 - NARB recommends Staples modify, discontinue “free” claims
A National Advertising Review Board (NARB) panel has recommended that Staples discontinue or modify the advertising claim “[I]it’s like getting supplies for FREE.” -
2/02/2012 - NAD FINDS LG ELECTRONICS U.S.A VIOLATED NAD PROCEDURES
The National Advertising Division of the Council of Better Business Bureaus has determined that LG Electronics, U.S.A., violated the procedures that govern the advertising industry’s system of self-regulation. -
1/26/2012 - NAD Recommends LG Electronics Discontinue Line Claims for Cinema 3D Television, 3D Glasses
The National Advertising Division of the Council of Better Business Bureaus has recommended that LG Electronics USA discontinue advertising claims made for the company’s Cinema 3D Television and 3D glasses.
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1/26/2012 - NAD FINDS SONY ELECTRONICS VIOLATED NAD PROCEDURES
The National Advertising Division of the Council of Better Business Bureaus has determined that Sony Electronics, Inc. – in communicating with customers regarding the outcome of a NAD case and breaching confidentiality provisions – violated the procedures that govern the advertising industry’s system of self-regulation.
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1/25/2012 - NAD Recommends Verizon Discontinue Claim: ‘Twice As Fast As Any AT&T Smartphone’
The National Advertising Division of the Council of Better Business Bureaus has recommended that Verizon Wireless discontinue the advertising claims that its 4G LTE Smartphones are “twice as fast as any AT&T smartphone.”
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1/25/2012 - NAD Finds Suncore Can Support Certain Advertising Claims for its 'WhoNu?' Cookies
The National Advertising Division of the Council of Better Business Bureaus has determined that Suncore Products, LLC, can support certain advertising claims for the company’s “WhoNu? Nutrition Rich Cookies.”
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1/24/2012 - NAD RECOMMENDS CABLEVISION MODIFY ‘3X FASTER’ CLAIMS FOR ‘OPTIMUM ONLINE ULTIMATE TRIPLE PLAY’ Finds Advertiser Can Support Internet-Speed Claims
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1/24/2012 - NARB PANEL RECOMMENDS NOVARTIS DISCONTINUE CLAIMS THAT EXCEDRIN STARTS RELIEVING HEADACHE PAIN FASTER THAN ADVIL Claims at Issue Challenged by Pfizer Consumer Healthcare
A National Advertising Review Board (NARB) panel has recommended that Novartis Consumer Health, Inc., discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil. The claims at issue were initially challenged before the National Advertising Division (NAD) of the Council of Better Business Bureaus by Pfizer Consumer Healthcare, the maker ofAdvil. -
1/23/2012 - NAD Finds Verizon Acted Properly in Discontinuing 'Rated #1' Claim Following Comcast Challenge
-The National Advertising Division of the Council of Better Business Bureaus has determined that Verizon Communications, Inc., acted properly in discontinuing claims made for Verizon FiOS Internet Services that were based on certain survey data.
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1/23/2012 - NAD RECOMMENDS DPSG DISCONTINUE CERTAIN SUPERIORITY CLAIMS FOR ‘MOTT’S GARDEN BLEND VEGETABLE JUICE’ Claims at Issue Challenged by V-8 Maker Campbell Soup
The National Advertising Division of the Council of Better Business Bureaus has recommended that Dr. Pepper Snapple Group, Inc. discontinue superior taste, product description and implied false disparagement claims made in broadcast advertising for Mott’s Garden Blend Vegetable Juice.