BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/29/2012 - CARU Recommends MGA Entertainment Modify Packaging for Bratz Party Dolls
The Children’s Advertising Review Unit has determined that product packaging for Bratz Party Dolls, manufactured by MGA Entertainment, may mislead children about the characteristics of toys. -
6/28/2012 - NAD Recommends Novartis Modify, Discontinue Certain Claims for ‘Sentinel’ Flea-Preventative
The National Advertising Division has recommended that Novartis Animal Health modify or discontinue certain performance and comparative claims for Sentinel Flavor Tabs, a flea-prevention medication for dogs. -
6/25/2012 - CARU Recommends CEC Entertainment Modify Chuck E. Cheese Website to Better Protect Children’s Privacy
The Children’s Advertising Review Unit has recommended that CEC Entertainment, operator of the website www.Chuckecheese.com, take steps to better protect of the privacy of child visitors to the site. -
6/22/2012 - NAD Refers Advertising for Generix Labs’ ‘BiphedAdrene’ to FTC for Further Review
The National Advertising Division has referred advertising for BiphedAdrene, a product marketed Generix Laboratories, LLC, to the Federal Trade Commission for further review, following the company’s failure to provide a substantive response to an NAD inquiry. -
6/21/2012 - NAD Reviews ‘Strike-Through’ Claims at Booking.com, Expedia
The National Advertising Division, in separate challenges brought by Expedia and Booking.com, has recommended that “strike-through” pricing claims – where the original price of a one-night hotel stay is crossed out, but adjacent to the booking site’s sale price – require clear disclosures to assure consumers understand how original prices are calculated and whether there are limitations on the inventory of sale-price rooms. -
6/21/2012 - CARU Recommends Idea Village Modify Broadcast Ad, Website for Wuggle Pets
The Children’s Advertising Review Unit has recommended that Idea Village modify certain broadcast and Internet advertising for the company’s child-directed “Wuggle Pets” toys. The company has agreed to do so. -
6/20/2012 - NAD Finds i-Health Can Support Claims for ‘BrainStrong’ DHA Supplement for Children
The National Advertising Division has determined that i-Health, Inc., can support certain advertising claims for the BrainStrong DHA supplements for young children, including that claim that the product “supports brain development and function.”
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6/14/2012 - NAD Recommends Discover More Clearly Disclose Limitations on Cash-Back Promotions
The National Advertising Division has recommended that Discover Financial Services LLC either more clearly disclose the terms of its “5%” and “1%” cash-back programs or discontinue the advertising claims. -
6/13/2012 - NAD Recommends Ranir Modify, Discontinue Certain Claims for ‘Abridge’ Cold-Sore Treatment
The National Advertising Division Claims has recommended that Ranir, LLC, the maker of cold-sore treatment Abridge, modify or discontinue certain claims made for the product on its packaging, including claims related to speed of healing and “clinical strength.” -
6/12/2012 - NAD Recommends Comcast Discontinue Unqualified ‘Fastest in the Nation’ Claims, Following Verizon Challenge
The National Advertising Division recommended that Comcast Communications Inc., discontinue unqualified claims that XFINITY Internet service is the “fastest in the nation.”