BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/01/2012 - NAD Recommends Pharmapro Discontinue Wide Range of Claims for ‘Sterodol,’ Promoted as ‘Legal’ Alternative to Steroids
The National Advertising Division has recommended that Pharmapro, Inc., discontinue a wide range of advertising claims for the dietary supplement Sterodrol , including claims that the product is the “most powerful size and strength gaining compound available,” and a legal alternative to anabolic steroids. -
8/27/2012 - CARU Recommends Kellogg Modify ‘Froot Loops’ Website to Better Disclose Advertising Within Games, Activities
The Children’s Advertising Review Unit has recommended the Kellogg Company better disclose on its Froot Loops cereal website that advertising is present within the site’s games and activities. -
8/20/2012 - NAD Finds Chrysler Can Support ‘Most Awarded’ Claim For Jeep Grand Cherokee, With Certain Modifications
The National Advertising Division has determined that Chrysler Group LLC provided adequate support for the claim that its Jeep Grand Cherokee was the “most awarded” sports utility vehicle over the lifetime of the brand. However, NAD cautioned that the claim should not be tied to a specific model year. -
8/16/2012 - NAD Finds Tiffany’s Claims for Metal Alloy ‘Rubedo’ Supported
The National Advertising Division has determined that Tiffany & Co. can support claims that the company’s “Rubedo” alloy is a “new jeweler’s metal.” -
8/14/2012 - NAD Recommends Colgate Discontinue Certain Claims for ‘Optic White Toothpaste’ Following P&G Challenge
The National Advertising Division has recommended that Colgate-Palmolive Company discontinue certain claims for its Optic White Toothpaste, including the claim, “Same Whitening Ingredient as Strips.” -
8/14/2012 - CARU Recommends Kraft Modify ‘Lunchables’ Advertising to Better Depict Balanced Meal; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that Kraft Foods, Inc., modify broadcast advertising for Oscar Mayer Lunchables Peanut Butter and Jelly, to better depict the product in the context of a balanced meal. -
8/13/2012 - NAD Recommends Interceuticals Discontinue Claims at Issue for ‘BetterWOMAN’ Supplement
The National Advertising Division has recommended that Interceuticals, Inc., discontinue a wide range of advertising claims for the company’s BetterWOMAN dietary supplement, which is promoted as improving urinary control. -
8/08/2012 - NAD Finds T-Mobile Took Necessary, Proper Action in Discontinuing ‘America’s Largest 4G Network’ Claim
The National Advertising Division has determined that T-Mobile took necessary and proper action in discontinuing its claim to “America’s Largest 4G Network.” -
8/01/2012 - NAD Recommends Rug Doctor Modify Certain Claims for Mighty Pro, Mighty Pack
The National Advertising Division has recommended Rug Doctor, Inc., modify certain point-of-sale advertising claims made for its Mighty Pro and Mighty Pack rental carpet cleaning extractor machines and labeling claims made for the company’s Oxy Steam Carpet Cleaner. -
7/25/2012 - CARU Recommends LEGO Modify Certain Broadcast Advertising to Better Disclose What Products Come with Initial Purchase
The Children’s Advertising Review Unit has recommended that LEGO modify broadcast advertising for the LEGO City, Heavy Lift Helicopter and LEGO City, Forest Police Station to assure child viewers better understand what toys are included in each purchase.