BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/23/2012 - NAD Finds Chipotle Can Support Implied Claims In ‘Back to the Start’ Sustainable Farming Campaign
The National Advertising Division has determined that Chipotle Mexican Grill can support implied claims made in an animated feature, “Back to the Start,” that all animals which provide the meat for Chipotle products are naturally raised.
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4/11/2012 - NAD Again Finds Nilfisk-Advance Violated NAD Procedures Through Use of a Decision for Promotional Purposes
The National Advertising Division of the Council of Better Business Bureaus has determined that Nilfisk-Advance, Inc., a maker of commercial floor-cleaning equipment, violated the procedures that govern the advertising industry’s system of self-regulation by issuing a press release that uses the NAD process or its findings for promotional purposes. NAD made a similar determination regarding the conduct of Nilfisk-Advance in March. -
4/11/2012 - NAD RECOMMENDS ORACLE DISCONTINUE CERTAIN COMPARATIVE PRICING CLAIMS AGAINST IBM
The National Advertising Division of the Council of Better Business Bureaus has recommended that Oracle Corporation discontinue certain pricing and comparative performance claims for the Oracle SPARC SuperCluster T4-4 computer system. -
4/11/2012 - NAD Recommends ConAgra Discontinue Certain Comparative Claims for Marie Callender Lasagna Product
The National Advertising Division of the Council of Better Business Bureaus recommended that ConAgra Foods, Inc., discontinue certain advertising claims for the company’s Marie Callender brand frozen “Three Meat and Four Cheese lasagna.” -
4/10/2012 - NAD Recommends Colgate Discontinue Comparative Speed Claims for ‘Sensitive Pro-Relief Toothpaste,’ Companies To Appeal
The National Advertising Division of the Council of Better Business Bureaus has recommended that Colgate-Palmolive Company modify or discontinue certain advertising claims for the company’s Sensitive Pro-Relief Toothpaste, including claims that the product works faster than Sensodyne, made by challenger GlaxoSmithKline. Both Colgate and GSK are seeking to appeal certain of NAD’s findings to the National Advertising Review Board. -
4/10/2012 - CARU RECOMMENDS PLAYMOBIL MODIFY BROADCAST ADVERTISING FOR ‘GRAND MANSION DOLLHOUSE’
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Playmobil modify broadcast advertising for the Grand Mansion Dollhouse to assure child viewers better understand what toys are included in each purchase. -
4/09/2012 - NAD REFERS ADVERTISING FROM GOOD HEALTH NATURALLY FOR SERRANOL SUPPLEMENT TO FTC FOR FURTHER REVIEW
The National Advertising Division of the Council of Better Business Bureaus has referred advertising for Serranol dietary supplement, marketed by Good Health Naturally, to the Federal Trade Commission (FTC) for further review, after the company declined to fully participate in a National Advertising Division review of its advertising claims.
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4/05/2012 - NAD Recommends Samsung Discontinue Certain Superiority Claims for 3D Television
The National Advertising Division of the Council of Better Business Bureaus has recommended that Samsung Electronics, Inc., discontinue certain advertising claims for the company’s 3D televisions. -
3/30/2012 - NAD FINDS NILFISK-ADVANCE VIOLATED NAD PROCEDURES THROUGH USE OF A DECISION FOR PROMOTIONAL PURPOSES
The National Advertising Division has determined that Nilfisk-Advance, Inc., a maker of commercial floor-cleaning equipment, violated the procedures that govern the advertising industry’s system of self-regulation by issuing a press release that uses the NAD process or its findings for promotional purposes. -
3/28/2012 - NAD RECOMMENDS TENNANT DISCONTINUE CERTAIN CLAIMS FOR ec-H20 TECHNOLOGY COMMERCIAL FLOOR CLEANER
The National Advertising Division of the Council of Better Business Bureaus has recommended that Tennant Company, a manufacturer of commercial floor cleaning equipment, discontinue certain claims promoting the superior performance of the company’s “ec-H20” technology.