BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 5/30/2012 - Accountability Program: Self-Regulation Keeps Pace with Innovation

    The Online Interest-Based Advertising Accountability Program today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry. All companies reviewed voluntarily agreed to follow the Accountability Program’s recommendations.

  • 5/24/2012 - LeapFrog Challenges Ad Claims for VTech’s InnoTab Computer Tablet

    The National Advertising Division has determined that because VTech North America LLC has made voluntary modifications to its InnoTab computer tablet, the message conveyed by advertising claims that promote the tablet’s capabilities is not misleading. 

  • 5/22/2012 - NAD Recommends Ocean Spray Discontinue Certain Claims

    The National Advertising Division has recommended Ocean Spray Cranberries, Inc., discontinue certain implied claims for Ocean Spray Cranberry Juice, including claims that the sodium content of a competing juice is alarmingly  high. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board (NARB.)

  • 5/18/2012 - NAD Recommends Dreambrands Discontinue Claims for ‘Add Lib’ Supplement

    The National Advertising Division has recommended Dreambrands, Inc.,  modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

  • 5/17/2012 - CARU Recommends Skechers Discontinue Claims for Girls’ Toning Shoes; Company Does So

    The Children’s Advertising Review Unit, in a case of first impression, has recommended that Skechers discontinue certain advertising claims made in broadcast advertising and on product packaging for the company’s “Active Club Shape-ups For Girls,” a toning shoe for girls.

  • 5/08/2012 - NAD Refers Advertising for Energizer’s Schick Hydro Razor to FTC

    The National Advertising Division has referred advertising claims made by Energizer Personal Care, LLC, to the Federal Trade Commission following a second compliance review of advertising claims made for the company’s Schick Hydro Razor.

  • 5/08/2012 - NAD Recommends Allstate Discontinue Certain Claims in ‘Mayhem’ Campaign

    The National Advertising Division has recommended that Allstate Insurance Company discontinue certain advertising claims made in its “Mayhem” advertising campaign, and modify additional claims. NAD determined, however, that the company could support one challenged claim, as well as the tagline: “Shop less.  Get more.  Make one call to an Allstate agent.”

  • 4/27/2012 - CARU Recommends Clearwater Aquarium Modify Website to Better Protect Children’s Privacy

    The Children’s Advertising Review Unit has recommended that Clearwater Aquarium, operator of the Seewinter.com website, modify the website Seewinter.com to better protect the privacy of child visitors to the site. 

  • 4/27/2012 - CARU Refers Toy Quest Advertising to FTC for Further Review

    The Children’s Advertising Review Unit has recommended that Toy Quest, maker of the “Land Sea Adventure” inflatable swimming pool, modify product packaging to depict adult supervision. The company, which participated in CARU’s review of its packaging, declined to accept the recommendation. CARU has referred the matter to the Federal Trade Commission for further review.

  • 4/26/2012 - NAD Finds CyberDefender Acted Properly in Discontinuing All Advertising at Issue in NAD Inquiry

    The National Advertising Division has determined that CyberDefender Corporation has taken necessary and proper action in discontinuing all advertising claims challenged before NAD by Ascentive, LLC.