BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/26/2012 - CARU RECOMMENDS JAY AT PLAY MODIFY BROADCAST ADVERTISING FOR ‘LITTLE MISS MUFFIN,’ COMPANY TO COMPLY
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Jay at Play modify broadcast advertising for Little Miss Muffin products to assure child viewers better understand what toys are included in each purchase. -
3/26/2012 - CARU Recommends N49 Modify KIDS321 Website To Better Protect Children’s Privacy; Operator Complies
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended N49 Interactive modify the website www.kids321.com to better protect children’s privacy. The operator has done so.
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3/20/2012 - NAD FINDS VITANERGY CAN SUPPORT CERTAIN INGREDIENT-BASED CLAIMS FOR ‘URINOZINC’
The National Advertising Division of the Council of Better Business Bureaus has recommended that Vitanergy, Inc., discontinue certain advertising claims for UrinozincSupplements, but found the advertiser could support certain ingredient-based claims for the product. -
3/20/2012 - NAD FINDS CHURCH & DWIGHT CAN SUPPORT 2-1 PREFERENCE CLAIM, BUT RECOMMENDS ADVERTISER MODIFY CERTAIN CLAIMS
The National Advertising Division has determined that Church & Dwight Co., Inc., could support a 2-1 preference claim for its Arm & Hammer Sensitive Skin Plus Scent and Perfume and Dye Free laundry detergents, but recommended the advertiser modify certain claims. The claims at issue were challenged by Sun Products Corporation, the manufacturer of the competing “all free clear” laundry detergent. -
3/14/2012 - NAD Finds Church & Dwight Can Support 2-1 Preference Claim, But Recommends Advertiser Modify Certain Claims. Claims at Issue Challenged by Sun Products, Maker of ‘all free clear Brand
The National Advertising Division of the Council of Better Business Bureaus determined that Church & Dwight Co., Inc., could support a 2-1 preference claim for its Arm & Hammer Sensitive Skin Plus Scent and Perfume and Dye Free laundry detergents, but recommended the advertiser modify certain claims. The claims at issue were challenged by Sun Products Corporation, the manufacturer of the competing “all free clear” laundry detergent. -
3/12/2012 - NAD Recommends Irwin Naturals Discontinue Certain Claims for 'Doctor Developed Clear Pure Complexion'
The National Advertising Division of the Council of Better Business Bureaus has recommended that Irwin Naturals discontinue certain claims for its “Doctor Developed Clear Pure Complexion” dietary supplement, including the claim that the product was “scientifically developed.” -
3/12/2012 - NAD Finds Zadro Can Support Certain Advertising Claims For ‘Nano-UV Disinfectant Wand’ – Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has found that Zadro Health Solutions can support certain advertising claims for the company’s Nano-UV Disinfectant Wand. NAD recommended that the advertiser modify or discontinue certain claims. -
3/06/2012 - CARU RECOMMENDS ZURU MODIFY BROADCAST ADVERTISING FOR SHNOOKS DOLLS; COMPANY DOES SO
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Zuru modify broadcast advertising for the company’s “Shnooks” dolls to better communicate the toys’ capabilities. -
3/05/2012 - National Advertising Review Board Recommends Frontier Discontinue Certain Claims for DSL Internet Service
The National Advertising Review Board (NARB) has recommended that Internet service provider Frontier Communications Corp., discontinue certain advertising claims challenged by competitor Suddenlink, including claims that state or suggest Frontier’s “dedicated” Internet connection is faster or more reliable than cable. -
2/16/2012 - NAD Finds Kimberly-Clark Can Support 'Preferred' Claim for Huggies Little Snugglers, But Not Certain Absorbency Claims
The National Advertising Division of the Council of Better Business Bureaus has determined that Kimberly-Clark Corporation, the maker of Huggies-brand diapers, can support the advertising claim that Huggies “Little Snugglers” diapers are “preferred” over Pampers Swaddlers.